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Content on Google Ads, including tips, tutorials and analysis from the paid media experts at Pareto and Pareto Plus.

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What are Responsive Display Ads?

Are you going to create campaigns on the Google Display Network and need more information about responsive ads? You've come to the right place! In this article,...

How do I use the Google Ads Keyword Planner?

Do you know what a keyword planner is? It's an important Google tool, available in Google Ads, to help you choose...

How Google Merchant Center Works - Google Shopping Tool

If you own or manage an e-commerce and advertise online, Google Merchant Center is the ideal tool for you! Through it you...

Google Ads Guide 2024: What It Is, Benefits and How to Use It

Google Ads is one of the smartest ways to grow a business online. The ad platform is responsible for more than...

How to Use Google Trends in Your Marketing Strategy

Would they buy my product? Is there a demand for my service? Will my business grow? These and many other questions...

What is the Google Display Network, How to Advertise and Formats

Google Display or the Google Ads Display Network is the largest advertising network available on the Internet today. Through it you can...

Fraud in Google Ads Display Campaigns: How to Solve It?

Fraud on the Display Network is the biggest villain in Google Ads performance. In 2017, Pareto identified an advertiser who had spent 80,000...

Is It Worth Investing in Google's Performance Max Campaigns?

Performance Max was announced in 2020 as an innovative way to invest in Google Ads. After a year of testing with...

Make it easier to manage Google Ads and Facebook Ads budgets with AI

This article is for you, the person who logs into Google every day and adjusts your campaign budget. Have you ever had months...
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