Google Ads

Content on Google Ads, including tips, tutorials and analysis from the paid media experts at Pareto and Pareto Plus.

What are the 9 Types of Google Ads Campaigns?

September 12, 2024

The Importance of Google Partner Premier and the Partnership with Pareto

June 14, 2023

The Google Partners Program is aimed at marketing agencies and third parties that manage Google Ads accounts on behalf of other brands. Its mission...

What are Responsive Display Ads?

March 10, 2023

Are you going to create campaigns on the Google Display Network and need more information about responsive ads? You've come to the right place! In this article,...

How do I use the Google Ads Keyword Planner?

March 9, 2023

Do you know what a keyword planner is? It's an important Google tool, available in Google Ads, to help you choose...

How Google Merchant Center Works - Google Shopping Tool

March 7, 2023

If you own or manage an e-commerce and advertise online, Google Merchant Center is the ideal tool for you! Through it you...

Google Ads Guide 2024: What It Is, Benefits and How to Use It

February 16, 2023

Google Ads is one of the smartest ways to grow a business online. The ad platform is responsible for more than...

What is the Google Display Network, How to Advertise and Formats

January 25, 2023

Google Display or the Google Ads Display Network is the largest advertising network available on the Internet today. Through it you can...

Fraud in Google Ads Display Campaigns: How to Solve It?

January 24, 2023

Fraud on the Display Network is the biggest villain in Google Ads performance. In 2017, Pareto identified an advertiser who had spent 80,000...

Is It Worth Investing in Google's Performance Max Campaigns?

December 27, 2022

Performance Max was announced in 2020 as an innovative way to invest in Google Ads. After a year of testing with...

5 Marketing Automations for your Agency's Productivity

November 29, 2022

Anyone who works in a digital marketing agency knows that improving client performance is always a challenge. Especially when the main demands involve...

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