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    Marketing - Pareto Plus

    Pareto Plus: The Perfect Union of Marketing Agencies and AI

    Pareto Plus is not just a marketing agency or a software house. It combines the expertise of digital marketing agencies with the...

    Facebook Ads: Guide to Advertising and Optimizing Campaigns [2024]

    One of the most important ways to connect with potential consumers of your products and services is to sell where they are. And when you...

    Discover the Applications of Artificial Intelligence in Marketing

    Artificial intelligence in digital marketing has become a strategic ally in digital marketing, increasing the personalization and efficiency of campaigns and...

    How to create a successful copywriting strategy in 5 steps

    Do you know how to create a successful copywriting strategy? Copywriting techniques have made their way into the routine of marketing professionals, but few...

    CRO (Conversion Rate Optimization): What is it and How to Apply it in Marketing?

    Do you know how to use CRO (Conversion Rate Optimization) to increase your business' sales? To understand CRO, think of a system of pipes...

    What you need to know to develop a successful MVP

    Before you sell a product, you need to test it with an MVP. Imagine you've thought of something innovative to start a business, with...

    How to use NPS to improve your customer experience

    Do you know what your company's NPS is? After selling a product or service, companies send buyers a satisfaction survey. Through...

    What you need to learn to reduce your company's CAC 

    Do you know how to reduce CAC costs? CAC - Customer Acquisition Cost - is just one of the performance indicators that...

    What an Ad's CPM Says About Marketing Strategy

    In digital marketing, it's common to come across a series of acronyms: CPM, CAC, ROAS, ROI and many others! This alphabet soup can get in the way of professionals who...
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