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The Importance of Google Partner Premier and the Partnership with Pareto

The Google Partners Program is aimed at marketing agencies and third parties that manage Google Ads accounts on behalf of other brands. Its mission...

Pareto Principle: What the 80/20 Rule Is and How It Applies to Marketing

If you have a lot of activities to do during the day and don't know where to start, the Pareto Principle, also known as the 80/20 Rule,...

Understand the Pareto.io Hierarchy System

Pareto.io works with a system of Hierarchies, i.e. it allows you to have three different types of views for most...

Exploring the Pareto Ads Campaign Manager

With the Pareto Ads Advanced Dashboard, you can manage the performance and main KPIs of your media channels linked to the platform....

Optimization, One-clicks and Workflow in Pareto Ads

Workflow Two major challenges in ad management are Wasting hours looking for optimization opportunities in Google and Facebook accounts. Registering all...

Pipedrive: How to integrate with Pareto Ads

Step by step In this short tutorial, you will learn how to import your Pipedrive data into Pareto Ads. This will allow you to track...

[Insights] Advanced Conversion Tracking

Monitoring conversions is a crucial task to ensure that your campaigns are always on track. To ensure that you are able to...

How to categorize your campaigns with Pareto Segments

Pareto Segments is a simple way to monitor consolidated data from your campaigns on different paid media platforms. To find out more...

Automatic bid management with Pareto Ads

Introduction Also known as KBA (Keyword Bid Adjustment), it is a bid control system that uses the artificial intelligence of...

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