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The Importance of Google Partner Premier and the Partnership with Pareto

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Google Partner: white person with his back to the laptop with the Google home screen open.

The Google Partners Program is aimed at marketing agencies and third parties that manage Google Ads accounts on behalf of other brands.

Its mission is to empower these companies through innovative tools, resources and support in order to maximize the performance of Google Ads campaigns.

Available in more than 60 countries and 43 languages, the program offers a series of strategic benefits that will be presented in this article.

Why was the Google Partner Seal created?

Imagine yourself in the following situations: hiring a civil engineer without a CREA, taking a medicine without a quality seal or buying a cell phone without a warranty.

Of course you would avoid any of these situations, wouldn't you!

With this in mind, about a decade ago, Google realized the need to establish criteria that would help its clients find qualified and reliable companies and campaign managers.

Over the last few years, Google has developed different forms of certification, resulting in today's Google Partner seal.

This partnership seal was created to recognize and highlight digital marketing agencies that meet the requirements set by Google in terms of expertise, performance and best practices.

By obtaining the Google Partner seal, qualified companies and professionals can be found in Google's recommendations, demonstrating their competence in managing effective Google Ads campaigns.

Thus, the Google Partner seal acts as a guarantee of quality and reliability for clients, allowing them to make informed choices when selecting an agency to manage their campaigns.

Learn about the 3 Partnership Levels - Google Partners

The Google Partners program offers participants three levels of involvement: Member, Partner and Partner Premier. 

Each of these levels offers a comprehensive range of advantages and opportunities to further strengthen your relationship with Google.


By becoming a member, you will have access to a series of basic benefits that will allow your business to grow

What's more, you'll be able to further develop your skills with Google Ads and help your clients achieve the success they expect.

Partner - Google Partner

By earning the Google Partners seal, you can establish a broader strategic partnership with Google.

This level of partnership offers additional advantages and recognition for your performance and expertise in Google Ads campaigns.

Google Partner Premier

The Partner Premier level is reserved for participating companies that stand out among the top 3% of performers each year. This exclusive position makes Partner Premier the highest level in the program. 

It provides additional benefits, personalized support and access to exclusive resources, recognizing its high performance and leading position in the market.

A Pareto is an example of a Partner Premier that emphasizes the importance of the seal and qualification.

As aAs a Google partner, you not only enjoy these benefits, but are also recognized for your expertise, performance and success in managing paid media campaigns.

Personalized Benefits for Google Partners

Personalized benefits for Google partners help agencies and marketers improve their skills, expand their business and offer higher quality services to clients.

It is worth noting that:

Only Google Partners have access to these benefits, and each type of partnership offers different benefits.

Check out what these are and how they fall into three categories!

Education and Insights

  • Product training and certifications: partners receive information about the products and can take certifications from Skillshop, as well as taking part in training on Google Ads with live broadcasts and recorded content;
  • Consumer insight reports: have a global vision of consumers to base your commercial decisions and initiate strategic dialogues with customers;
  • Beta version of products: Get access to analysis on future product test versions, allowing you to take advantage of the latest innovations and promote your customers' growth.

Access and Support

  • Technical and account support: contact a customer support agent via chat or e-mail. You can also find answers to your questions in the Google Ads Help Center;
  • Experiences for executives: Partners Premier executives participate in exclusive events promoted by Google that include roundtables with important names from the sales and product areas, business trainings and content focused on strategic thought leadership;
  • Dedicated account support: most Premier Partners receive strategic and sales support tailored to the needs of the market and the size of the company.

Recognition and Rewards

  • Competitions and rewards: Google Partners Rewards' quarterly competitions stimulate and encourage teams to improve their skills and boost the success of your company and customers;
  • Promotional offers: through these, it is possible to increase the advertising investment of new customers using the credits available in Google Ads;
  • Google Partners Seal: the certification shows that you have up-to-date knowledge of Google Ads, which differentiates your company in the eyes of clients and the sector in general;
  • Directory: you can use the Google Partners catalog to present your company to advertisers who are looking for organizations similar to yours;
  • Premier Partner Awards: is held annually to celebrate expertise in digital marketing and highlight how Premier Partners have helped clients achieve success through Google Ads.

Why Trust Google Partners to Manage Google Ads Campaigns?

There are several reasons why you should trust Google partners to manage Google Ads campaigns. Check out some of them!

Experience and qualifications

Google's partners are agencies and digital marketing professionals who have undergone rigorous training and obtained certifications. 

They have the experience and knowledge needed to plan, execute and optimize effective Google Ads campaigns.

Access to Resources and Updates

These partners have privileged access to exclusive Google Ads features and updates.

This means that they are equipped with up-to-date tools and knowledge, enabling them to offer innovative and effective solutions to drive strategic solutions in your Google Ads campaigns.

Personalized support and guidance

Google partners offer dedicated support and personalized guidance to their customers.

They are ready to answer questions, provide strategic insights and help solve problems, ensuring that campaigns are executed efficiently and effectively.

Measurable results

They have the necessary skills and tools to track, analyze and measure the results of Google Ads campaigns.

It can provide detailed reports and insights into campaign performance, allowing clients to track ROI and make adjustments to improve results over time.

Strategic Partnership

By working with a Google partner, you are establishing a strategy that will provide your business with numerous advantages.

This partnership will become a member of your team, understanding your business objectives, developing customizations and working together to achieve successful results.

What is the Google Premier Partner Awards Event?

The Google Premier Partner Awards is an annual award held by Google to recognize and celebrate digital marketing agencies and partners who have excelled in their Google Ads campaigns.

It is considered one of the most important and prestigious events in the sector and is held annually to highlight the best work and results achieved by Google partners around the world. 

It is an opportunity for agencies and marketing professionals to be recognized for their exceptional, creative, innovative and successful performance in managing Google Ads campaigns.

The importance of the Google Premier Partner Awards event lies in the fact that it celebrates the best practices and leaders in digital marketing.

Google Premier Partner Awards categories

Check out some of the award categories that stand out!

  • Brand Awareness: rewards the agency or partner that has developed effective strategies and campaigns to increase the recognition and visibility of its clients' brand, extending the brand's reach and impact in the market;
  • Lead generation: recognizes the agency or partner that has been successful in generating high-quality leads for its clients, using innovative strategies, precise segmentation and campaign optimization to attract potential clients;
  • Online Sales: highlights the agency or partner that has achieved significant results in generating online sales for its clients, implementing efficient strategies, optimizing conversions and maximizing ROI on campaigns;
  • Application growth: rewards the agency or partner that has contributed to the successful growth of a mobile app, using digital marketing strategies that have increased the number of installs, user engagement and monetization of the app;
  • International Growth: recognizes the agency or partner that has helped its clients expand their business into international markets by developing effective digital marketing strategies to reach specific target audiences in different regions of the world;
  • Workplace Excellence: Highlights the agency or partner that excels at creating a positive, inclusive and inspiring work environment, promoting employee well-being, encouraging professional growth and maintaining high standards of ethics and quality.

🏆 Pareto at the Google Premier Partner Awards

Google Partner: receiving awards in 2019A Pareto is the most awarded company in the world at the Google Premier Partner Awards, and has a solid track record of participation in the event over several years. 

The awards won by Pareto reaffirm its commitment to offering high quality services and exceptional results to its clients.

Check out Pareto's awards and placings in recent years!

🥇 Google Premier Partner Awards 2022: winner in International Growth and Growth in Apps, as well as being a finalist in Online Sales.

🥇 Google Premier Partner Awards 2021: Finalist in innovation in 5 out of 6 categories, including Brand Recognition, Lead Generation, Online SellingAccount Team and Diversity, Equity and Inclusion.

🥇 Google Premier Partner Awards 2019: winner of the Google Display Innovation Award, recognition in Video Marketing, Display, App, Search and Growing Business.

🥇 Google Premier Partner Awards 2018: finalist in innovation in 3 out of 6 categories, including Shopping Marketing, Video and Growing Business.

🥇 Google Premier Partner Awards 2017: Recognized as a global finalist in the Mobile Innovation Awards, as well as being champion in the Brazil, Latin America and Americas categories.

🥇 Startup Awards, CASE 2016: received a mhonorable mention as Startup of the Year in 2016, his first year as a company.


As you can see, being a Google partner offers numerous advantages and benefits for companies and digital marketing agencies, such as access to exclusive resources and personalized support.

And being the most awarded company in the world at the Google Premier Partner Awards proves our excellence in service, as well as our ability to offer innovative solutions and competitive advantages to our clients.

If you are looking for a solid and reliable partnership to manage your A.I. campaigns and boost your results, visit our our website and find out about all the solutions we have for you!

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