Artificial intelligence in business has emerged as a transformative catalyst, promising to revolutionize the way industries operate. Its functionalities are numerous and can be applied in many fields, such as digital marketing.
This article examines the impact of AI on modern companies, exploring how generative AI has become essential for increasing efficiency, driving innovation and strengthening competitiveness in business. Read on to find out more!
Ordinary Artificial Intelligence and Generative AI: What's the Difference?
Artificial intelligence simulates human intelligence in machines, enabling interactions and learning. It relies on technologies such as natural language processing, speech recognition and machine learning to function efficiently.
A common example of AI is the customer service chatbot, which speeds up tasks on a large scale by simulating human service and reducing working time.
On the other hand, generative AI differs from traditional approaches by using deep learning models to understand the essence of a data set and create something new.
For example, Tess AI, Pareto's AI, creates images from textual descriptions, understanding the details provided to generate unique illustrations.
Generative AI trends in companies
Generative AI currently stands out as one of the main trends in the world of technology and a lot of observable data can be highlighted to validate this information:
1. The impact of generative AI on productivity could add between 2.6 trillion dollars and 4.4 trillion dollars annually, trillions of dollars in value to the global economy.
2. Around 75% of the value that generative AI use cases could offer falls into four areas: customer operations, marketing and sales, software engineering and R&D.
3. Generative AI has the potential to change the anatomy of work by increasing the capacity of individual workers and automating their activities, which today absorb 60 to 70 percent of production time.
4. It is estimated that half of today's work activities could be automated with AI between 2030 and 2060, with a midpoint in 2045.
5. Multinationals are investing in AI Reskilling for their employees, as in the case of SAP, which announced a restructuring affecting 8,000 of its 108,000 employees with an investment of US$2.2 billion focused on incorporating more Artificial Intelligence into its operations.
6. 68% of employees who use ChatGPT don't tell their employers, running the risk of sending confidential documents, spreadsheets and emails to training AI companies.
Sources: McKinsey. The economic potential of generative AI: the next frontier of productivity. June, 2023; StartSe. Why SAP announces AI reskilling for 8,000 employees. Jan, 2024; BBC. The employees who secretly use ChatGPT at work. Nov, 2023.
Types of Generative AI
Now that you know what this technology is, here are some examples to better illustrate how useful it is for various companies.
Text generation
In AI text generation, the user provides a prompt, i.e. a description of the desired topic, such as "Write a summary about artificial intelligence". The AI uses this prompt to automatically generate the rest of the text, following the style and content indicated.
This process allows you to create everything from articles to complete stories. Check out how quickly it happens!
Image Generation
In image generation, AI uses generative adversarial neural networks (GANs), made up of two competing networks: the generator and the discriminator. The generator creates synthetic images from random inputs, while the discriminator differentiates between real and synthetic images.
As they train, the generator improves its creations, producing increasingly realistic images capable of fooling the discriminator. Check out the images generated by Tess AI, in different styles, in a matter of seconds!
Video Generation
Video generation combines image creation techniques with the ability to predict movements and transitions between frames.
An AI model, for example, can be trained on existing videos to learn movement patterns and temporal structure, generating new synthetic videos based on this learning. Next, check out Sora, a generative AI model developed by OpenAI.
Text to Audio Transcription
Text-to-speech technology uses AI to create extremely realistic and natural synthetic voices.
Essential for professionals in content production, digital marketing, dubbing and other sectors that require audio. Ideal for promotional videos, social media, audiobooks, podcasts, virtual assistants, chatbots and other applications.
Here's an example of converting text into speech using the ElevenLabs tool at Tess AI.
Code generation
Code generation uses language models trained on large source code repositories. These models understand the structure and syntax of the code, automatically generating snippets from descriptions or specifications provided.
For example, AI can create a classification function in Python based on a set of data.
Language Translation
Language translation uses neural machine translation models trained on pairs of sentences in different languages. These models learn to map sentences from one language to another, taking context and semantics into account.
For example, AI can translate a sentence from English into Spanish while maintaining its meaning and grammatical structure.
What Are the Applications of Generative AI in Business?
Generative AI offers a number of applications/benefits. Here are some of the main ones:
Creating Authentic Content
Generative AI algorithms have the remarkable ability to create new and interesting content, often comparable to that produced by people. This offers several important advantages.
Firstly, generative AI facilitates and accelerates the creation of content, benefiting both individuals and companies. This is especially valuable in areas such as marketing and entertainment, where there is a constant demand for new material.
In addition, generative AI enables scalability, allowing companies to produce more content without having to increase their team.
Personalized Content Creation
Generative AI can create tailor-made content, such as product recommendations, music, art and even texts, based on the preferences of the target audience.
Simply describe a prompt containing relevant information about your audience, and Generative AI will take care of everything else, from producing blog articles to generating images for ads, always adapting to the style and tone you want.
Efficient Data Processing
Another notable benefit of Generative AI is its efficiency in data processing. This technology speeds up the processing of large data sets, enabling faster analysis and the extraction of valuable insights in a variety of areas.
In finance, for example, it is used for real-time market analysis and fraud detection, speeding up decision-making.
Improved User Experience
Generative AI personalizes user interaction, adjusting content and services to individual preferences to make the experience more relevant and engaging.
For example, on streaming platforms like Netflix, AI analyzes the user's viewing history and preferences. Based on this data, it generates personalized recommendations, suggesting films and series that are most likely to interest the viewer.
Saving Time
The automation of repetitive tasks such as content creation, data analysis and even copywriting can be easily automated with Generative AI, contributing to greater efficiency in different sectors.
This is undoubtedly a valuable tool for saving time and resources, allowing people and organizations to focus on more productive and creative activities.
Security Enhancement
Security enhancement is yet another crucial benefit provided by generative AI. Especially in the field of cyber security, generative AI plays a key role in identifying and mitigating threats.
For example, in the generation of complex passwords and encryption keys, making it more difficult for attackers to access protected systems.
Machine Learning for Predictive Models
Machine Learning is essential for predicting critical customer behaviors, such as churn. Algorithms analyze data such as purchase history and interactions to anticipate possible exits.
In addition, customer segmentation benefits from this technology, allowing for a more precise approach based on specific behaviors. This enables more targeted and effective strategies.
Generative AI to Analyze Comments on Social Networks
The application of Generative AI to the analysis of comments on social networks offers an innovative way of understanding sentiment and trends. AI algorithms can examine large volumes of comments to identify patterns and nuances in users' opinions.
This helps companies to better understand the public perception of their products or services, as well as informing more effective marketing strategies and improving online reputation management.
Different Areas where Artificial Intelligence is Applied
Here are some of the most promising applications for sectors that can make the most of generative AI.
1. marketing
AI in marketing can be an operational ally, allowing professionals to focus on creative and strategic aspects. Check it out!
- Personalized Content Creation: generates texts for advertising campaigns and blogs, adapting communication to the target audience and increasing engagement.
- AI-Assisted Design: speeds up the creative process with fast and innovative prototypes.
- Video to Text Transcription: facilitates search and improves the SEO of audiovisual content.
- Advanced Data Analysis: identifies trends and patterns for more assertive marketing decisions.
- Campaign Optimization: tests and adjusts campaigns in real time to maximize ROI and relevance.
2. Programming & Tech
AI is revolutionizing software development with advanced functionalities. Check it out below!
- Integration with LLM Leaders: models such as ChatGPT-4 and Google Gemini provide high efficiency in HumanEval.
- Code Generation and Debugging: facilitates writing and correcting code, promoting an agile development environment.
- Real-Time Code Analysis: allows instant analysis and resolution of complex problems.
- JSON code repair: corrects errors in JSON, saving time and reducing failures.
- Flexible Debugging Assistance: offers personalized support with the main LLMs.
- Web Scraping: extracts information from websites efficiently and without manual intervention.
3. Commercial and Customer Success
AI improves the effectiveness of sales and customer success teams. Check it out!
- Sentiment Analysis: identifies signs of dissatisfaction or churn from customer emails, enabling proactive action.
- Service Feedback for Teams: offers insights into communication skills during live or analyzed interactions.
- Anticipating Customer Needs and Objections: anticip ates customer questions or objections, improving service and retention.
- Creation of Personalized Email Sequences: automates and personalizes emails for lead nurturing, ensuring relevance and punctuality.
4. Finance
AI is shaping the future of the financial sector by empowering teams with advanced tools for analysis and forecasting. See how:
- Automation of Data Analysis: automates the processing of complex data, allowing focus on strategic tasks.
- Trend Forecasting: develops solutions to forecast financial trends and assist in decision-making.
- Credit and Risk Analysis for New Customers: quickly assesses the credit and risk profile of new customers, maximizing revenue opportunities.
- Financial Statement Analysis: uses PDF readers to identify patterns and opportunities in financial analysis.
- Cash Flow Forecasts: creates predictive models for planning and managing resources.
5. Human resources
AI is transforming talent management and employee engagement. Check it out!
- Attracting and Selecting Top Talent: analyzes data to predict the success of candidates and attract qualified talent.
- Recruitment and Onboarding Experience: improves recruitment and onboarding processes with personalized algorithms.
- Reducing Turnover and Cultivating a Collaborative Culture: identifies turnover factors and helps strengthen the organizational culture.
- Creating Job Descriptions and Recruitment: writes optimized job descriptions to attract the ideal candidate.
- Onboarding sched ules: creates detailed schedules to ensure effective onboarding of new employees.
Among other areas.
Meet Tess AI, Pareto's Generative AI
Tess AI is the 1st Artificial Intelligence that connects you to the world's largest AIs. There are over 200 AIs to perform everyday functions.
With the combined power of leading AIs such as ChatGPT4, Dall-e 3, Stable Diffusion 3, Llama 3.1, Gemini, Imagen 3, among others, together with exclusive Tess AI models, you can optimize your time to execute efficient and authentic projects.
Tess offers a variety of essential features. Check out some of them:
- Chat: easy integration into various business areas for different purposes, such as creating sales emails and analyzing data, with a trainable chat with guaranteed data security;
- Images: use of advanced models and connection with consolidated models to create images with the organization's style;
- Editing: AI tools to speed up the designer's work, including background removal, face swapping and image editing;
- Text Transcription: fast and accurate transcription of text to audio in any language;
- Creation of AIs: the possibility of standardizing and creating your own AIs for the team, promoting speed and cohesion in communication standards.
- Professional Community: access to global use cases, a community of content creators with AI and models shared by other professionals, broadening the team's repertoire. Among other resources!
Recently, G2, a global forum, compared AI imaging software, using community reviews and online data to identify the best products.
In this analysis, Pareto's Tess AI was considered the second easiest software to use, receiving 4.8 stars out of 114 reviews 🏅. This was based on criteria such as competition, leadership, performance, market presence and user satisfaction.
Conclusion
Adopting artificial intelligence in companies is more than embracing innovation; it's ensuring a solid competitive position in an ever-changing market.
The ability to generate content in a creative and personalized way not only optimizes internal processes, but also captivates and engages your customers in innovative ways.
Don't miss the chance to explore the potential of AI to boost your company's growth and success. Try Tess AI for 7 days with a satisfaction guarantee or get your money back! Discover how it can transform your results exponentially!
