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Dashboard for VTEX integrated with Google Analytics and paid media

Is your e-commerce VTEX? Then don't miss out on the solution developed by the Pareto team that will revolutionize the way you view your...

Data Layer in Google Analytics eCommerce reports

What is Data Layer? Do you know what Data Layer is and how important it is for enabling e-commerce reports generated...

How do I install Google Analytics via Google Tag Manager?

One of the most important platforms in the digital environment is Google Analytics Universal, which has been used by every marketer for years. With it,...

How to implement site searches in Google Analytics

Introduction Would you like to know what users search for when they enter your site? Then we have the solution for you! This information...

How to set up Google Analytics eCommerce on Shopify

Introduction If your e-commerce uses the Shopify platform, this article will teach you how to configure Google Analytics, and more specifically e-commerce. See the...

How to create goals in Google Analytics

::MOTIVATION:: Google Analytics goals correspond to a completed activity, which can be a sale, page view, or button click. So...

How to Exclude IP Traffic from Google Analytics

The purpose of this tutorial is to show you how to delete an IP from Google Analytics. To do this, you...

What is Google Analytics

::OBJECTIVE:: In this article, we're going to introduce you to Google's powerful free tool, Google Analytics! This way, you'll be able to use all...

How to Create a Google Analytics Account

In this tutorial you'll learn how to create a Google Analytics account and keep a close eye on your site's metrics! Step...

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