Category: Pareto Ads | Pareto Blog

What is RPA (Robotic Process Automation): Complete Guide

February 23, 2024

Make it easier to manage Google Ads and Facebook Ads budgets with AI

March 7, 2022

This article is for you, the person who logs into Google every day and adjusts your campaign budget. Have you ever had months...

How to Plan an A/B Test to Optimize Your Conversions

March 7, 2022

After creating landing pages, choosing creatives, writing emails, determining the text of buttons and CTAs, how do you anticipate people's interactions?

7 Ways to invest in the top of the marketing funnel with Pareto

December 2, 2021

When it comes to paid media, we usually think of performance and bottom-of-the-funnel campaigns. This is natural, since it's easier to...

Keyword analysis using Pareto Ads Keyword Monitor

September 10, 2021

Keywords and Monitoring The keywords used in Google Ads Search Network campaigns are words or some term used to allow the display...

Key Cost Efficiency Metrics for Google Ads

July 19, 2021

Get an overview of the potential waste in your Google Ads account Before we talk about Cost Efficiency, if you don't already know...

Learn the differences between Google SKAG and STAG

July 19, 2021

Have you heard of the Google SKAG and STAG structures? We'll introduce you to each of them here. What is SKAG? The name SKAG is the...

Understand the Pareto.io Hierarchy System

July 15, 2021

Pareto.io works with a system of Hierarchies, i.e. it allows you to have three different types of views for most...

Exploring the Pareto Ads Campaign Manager

July 14, 2021

With the Pareto Ads Advanced Dashboard, you can manage the performance and main KPIs of your media channels linked to the platform....

Make it easier to manage Google Ads and Facebook Ads budgets with AI

June 8, 2021

Getting Started This article is for you, who daily revisit Google and Facebook to adjust your campaigns' budgets. We know how hard it is to make...

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