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Content on Google Ads, including tips, tutorials and analysis from the paid media experts at Pareto and Pareto Plus.

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Good Practices for Feed at the Merchant Center

The aim of this article is to present good practices for optimizing the Merchant Center, which will contribute significantly to the good performance of your...

Google Ads Bidding Strategies and Conversion Actions

Introduction In this article, we'll look at the bidding strategies available for use in Google Ads campaigns. As well as examples and tips for...

Updates to Phrase and Modified Broad Keywords

Introduction As of February 2021, Google is carrying out an update process on keyword matches. The main aim of this change is...

Bid Optimization in Smart Campaigns

Introduction In this article, we're going to present some optimization strategies for campaigns that use Google Ads Smart Bidding strategies. To do this, we're going to evaluate the bids...

[CASE] Structuring Paid Media for the Entertainment Segment

This study tells a little about the work carried out with a Pareto client in the Entertainment Segment in the first month of work. To put the...

How do we generate One-Clicks Cards?

More Quality. Less Quantity. The purpose of Pareto.io's automations is to increase your performance and productivity. That's why we work with machine learning/statistical algorithms and...

Google Advertising Policy for Health and Medicines

One of the most disapproved types of ads on Google Ads is those related to medicines and health products - drugs, supplements,...

How do I create a Firebase account?

Introduction In this article, you will see the step-by-step process for creating a Firebase account. Firebase is a Google Tool for creating and...

[CASE] Clustered Keyword Management

Introduction The study below recounts some of the work carried out with a Pareto client over the course of a few months, analyzing and restructuring campaigns...
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