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Content on Google Ads, including tips, tutorials and analysis from the paid media experts at Pareto and Pareto Plus.

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How to Track the Origin of Leads with UTMs and Scripts

Know exactly where your most qualified leads come from! Find out which media channel (Google Ads or Facebook Ads), which campaign and even...

Keyword analysis using Pareto Ads Keyword Monitor

Keywords and Monitoring The keywords used in Google Ads Search Network campaigns are words or some term used to allow the display...

Are you familiar with Google Ads image extensions?

Are you familiar with Google Ads image extensions? This is a new feature of the platform that promises to increase the quality and engagement...

Key Cost Efficiency Metrics for Google Ads

Get an overview of the potential waste in your Google Ads account Before we talk about Cost Efficiency, if you don't already know...

Learn the differences between Google SKAG and STAG

Have you heard of the Google SKAG and STAG structures? We'll introduce you to each of them here. What is SKAG? The name SKAG is the...

How to accept access requests in Google Ads

Have you received a request to link a new administrator (such as Pareto's MCC) to Google Ads and don't know how to accept it? We've put together a...

Make it easier to manage Google Ads and Facebook Ads budgets with AI

Getting Started This article is for you, who daily revisit Google and Facebook to adjust your campaigns' budgets. We know how hard it is to make...

The Strategy Most Ignored by Local Advertisers and Small Businesses

Do you have a local business or work with digital marketing for small businesses? This article was written with you in mind! If you prefer, we have...

What are Google Ads Dynamic Search Ads?

Introduction The aim of this article is to present what dynamic ads on the Google Ads search network - Dynamic Search Ads (DSA) - look like. ....
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G2 seals evaluating Pareto and Tess AI as: Top 50 AI Products 2024, Leader Winter 2024, High Performer Winter 2024.

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