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Content on Google Ads, including tips, tutorials and analysis from the paid media experts at Pareto and Pareto Plus.

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What bid adjustments can I make in Google Ads?

Introduction Learn more about which bid adjustments are available for your Google Ads campaigns, depending on the bidding strategy used. The Bid Adjustments...

How do Google Ads Extensions work?

Introduction In this article, we're going to give you an overview of Google Ads extensions and how you can use them to your advantage! Let's get to know...

Google Ads Advertising Policies

What are they? If you advertise on Google Ads, the content of this article is certainly very important! Google has a series of rules...

[QUIZ] Test your knowledge of Google Ads Intermediate/Advanced

Objective Do you think you already know a lot about Google Ads? Then now is the time to test your knowledge of Google Ads Intermediate/Advanced...

Google Ads Brand Campaign: 6 Reasons to Invest

Introduction - Google Ads Brand Campaign Have you ever asked yourself any of these questions about a brand campaign? Is it really worth investing in?

How to Add Product XML to Google Merchant Center

Objective The purpose of this tutorial is to teach you step-by-step how to add an XML file to the Google Merchant Center platform and...

[QUIZ] Knowledge of Google Ads and Facebook Ads (beginner)

This quiz is designed to test your basic knowledge of Google Ads and Facebook Ads. If you don't know the answers, don't worry!...

Video ad sequences. Do you know what it is?

Have you ever thought about telling a story to potential customers through a sequence of video ads, generating greater interest and engagement? Well...

What are Negative Keywords?

What are Negative Keywords, anyway? Every time we create an ad, we enter keywords, remember? They are the terms responsible for activating our ads...
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