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Content on digital marketing, growth, AI and strategy created by Pareto. Explore tips, tutorials and analysis.

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What are the formats for LinkedIn Ads?

Are you new to LinkedIn Ads? Relax... Here you'll learn all the ad formats for LinkedIn. If you're starting a campaign...

How to use Google Trends to innovate in your marketing

Back to Basics! In this article, we're going to delve deeper into Google Trends so that you can innovate in your Digital Marketing strategy. In it you will find...

How to Create a Company Page on LinkedIn

Objective This tutorial aims to present the steps for creating a Company Page on LinkedIn. This is the first step towards your...

Everything you need to know about your digital audience!

Hootsuite + We are social = OMG! "Hootsuite" and "We are social" are two digital marketing agencies specializing in social media...

Key Insights from Webshoppers 2018

Highlights of Brazilian E-commerce Do you already know the main trends for E-commerce in 2019? We've separated and commented on the most important information from the main...

What is Google My Business?

Imagine that a customer is looking for institutional information about your company to contact you. Typing your company name into Google, he...

6 Steps to Writing Amazing Articles 3x Faster

Introduction - how to start a blog post? How about starting to write an article now? What would you do first? Study the subject, make a...

Managing Payment Methods in LinkedIn Ads

This tutorial is intended to help you include or change your LinkedIn Ads payment method. So, if you...

How to increase productivity with 9 tips from Pareto's CEO

I recently managed to beat my personal record for the number of hours I've worked in a row without losing focus. I won't share (of course!) the number of hours...
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