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Content on digital marketing, growth, AI and strategy created by Pareto. Explore tips, tutorials and analysis.

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Paid Traffic: What It Is, How It Works, Tools and Tips

Have you ever wondered how Meta and Google manage to make money even without charging for the use of their platforms? The answer is...

GTMetrix or PageSpeed Score: which is better?

In today's digital world, the speed at which a page loads can be the difference between keeping a user interested or losing them to...

CRO (Conversion Rate Optimization): What is it and How to Apply it in Marketing?

Do you know how to use CRO (Conversion Rate Optimization) to increase your business' sales? To understand CRO, think of a system of pipes...

What you need to know to develop a successful MVP

Before you sell a product, you need to test it with an MVP. Imagine you've thought of something innovative to start a business, with...

How to use NPS to improve your customer experience

Do you know what your company's NPS is? After selling a product or service, companies send buyers a satisfaction survey. Through...

What you need to learn to reduce your company's CAC 

Do you know how to reduce CAC costs? CAC - Customer Acquisition Cost - is just one of the performance indicators that...

What an Ad's CPM Says About Marketing Strategy

In digital marketing, it's common to come across a series of acronyms: CPM, CAC, ROAS, ROI and many others! This alphabet soup can get in the way of professionals who...

Google Tag Manager: How to use GTM and boost your business

Have you ever used Google Tag Manager (GTM)? Among the range of tools that Google offers, GTM is one that is increasingly...

7 Steps to a Complete Briefing!

Do you know how to write a briefing? Carrying out a task without instructions on what you need to do can be a problem. For example, have you ever tried to...
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