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Content on digital marketing, growth, AI and strategy created by Pareto. Explore tips, tutorials and analysis.

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How to Get Qualified Traffic with Weach's Programmatic Media

Investing in programmatic media is becoming increasingly essential to the marketing strategy of companies seeking to achieve more effective results...

Interactive Email Marketing: Best Practices with Mailmodo by Pareto

No more directing users to landing pages! Now all searches, product searches and event confirmations can be done...

How to Find Digital Influencers with 99 Influence?

Gone are the days when marketers underestimated the power of content creators for advertising campaigns. Even if you don't follow...

Optimize Campaigns by CPA or CAC? What's the Difference?

A constant doubt among performance managers is to understand the best way to optimize paid media campaigns: by CPA (Cost...

Learn What is a Marketing Funnel and How to Build and Optimize Yours

Companies are increasingly changing the way they do their marketing, seeking to understand the real needs of the consumer, offering...

Business Automation: What It Is, Types and Best Systems

Technology is increasingly acting as a fundamental tool for building more automatic and less mechanical processes, increasing efficiency...

Complete Guide to Pinterest Ads 2023

Investing in different channels is extremely important to reach a greater number of users in your digital marketing strategy. When it comes to media...

TikTok Ads Guide 2023: How it Works, Formats, Costs and More

TikTok Ads is one of today's most promising ad platforms. The social network has reached the global milestone of 1 billion users...

How to Reach People Nearby with Waze Ads?

Within the world of paid media there are already traditional and consolidated channels, such as Meta Ads and Google Ads, which allow you to reach...
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