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Content on digital marketing, growth, AI and strategy created by Pareto. Explore tips, tutorials and analysis.

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Statistical Ad Experiments

What are they? Statistical experiments are tests carried out in Pareto to plot, with statistical confidence, a learning curve about the brand and its audience. #WeAreAgainst No...

What is Dynamic Remarketing?

Dynamic Remarketing The purpose of this article is to explain to you what dynamic remarketing is, what its advantages are, prerequisites, layouts and how to start...

How to choose an e-commerce platform?

This is a short article to help you choose a good e-commerce platform. In our experience, a bad e-commerce platform can complicate...

How to Release Access for Users in Firebase

Introduction In this article, you will see the step-by-step process for granting access to new users in Firebase. Firebase is a Google Tool...

What is Search Console

This tutorial aims to explain the importance of creating a Search Console account for your website and monitoring it closely. What...

Advanced Methods for Calculating ROI Targets

Discover how to use advanced methods to calculate ROI Meta and optimize your campaigns.

How to win 500 orders a month with Outbound and Inbound Marketing

The aim of this article is to help online stores that want to invest in digital marketing and are lost with so many options, strategies and channels...

Inbound Marketing: what it is and how to apply it to attract customers

Inbound Marketing: This article was written by Yasmin Peixoto, from Fluxo Consultoria, a Junior Engineering Company at UFRJ, a partner of Pareto Group. Marketing has always...
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