This is a short article to help you choose a good e-commerce platform.
In our experience, a bad e-commerce platform can greatly complicate your company's breakeven. It's all too common to want to save money with this decision - which you're sure to quickly regret.
For those who have read Rich Dad Poor Dad, I often call it the Digital Rat Race. If in real life the rat race is Kiyosaki's analogy for those who live in a pre-defined system, in the virtual universe the rat race represents those entrepreneurs who skimp on the e-commerce platform and also on the marketing investment plan. It's often said that launching an online business is cheap. Little is said about the fact that most of them go bankrupt within a few months. So think twice about making this extra saving when you start out.
For those with little money and no technical knowledge, we recommend it:
For those who have little $$ and already have a technical background, we recommend it:
- Open Source: WordPress + Woocommerce
- Open Source: Magento
For those who already have a better structured plan and $$ to invest in the business, we recommend it:
- VTEX
It's as simple as that. Other platforms, in general, simply don't pay off in our analysis. Both in the short and long term.
If you have a platform for us to evaluate, just leave a comment. We'd be delighted to evaluate it.
