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Content on digital marketing, growth, AI and strategy created by Pareto. Explore tips, tutorials and analysis.

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How to get the Product XML link from the Xtech Platform

Introduction If you own an e-commerce store and want to invest in digital advertising, an essential element for your Shopping ads, whether on Google Ads, Facebook...

What is SEO? How to use it to sell more?

What is SEO? SEO stands for Search Engine Optimization, which translates to Search Engine Optimization. The vast majority of managers...

Using Email Lists in Campaigns

Introduction In this article we will explain a little more about how the use of email lists in Google Ads and Facebook Ads campaigns works and...

How to install GTM Pareto on your site

Objective In this tutorial we will show you how to install GTM Pareto on your site. The process is quite simple, but you need to understand what...

Identify and Eliminate Duplicate Keywords in AdWords

One of the best ways to optimize a Google AdWords campaign is to identify and eliminate duplicate keywords. Duplicate keywords act as if...

How to install a conversion tag for link tracking on your site

::MOTIVATION:: Many websites end up receiving more leads through calls than contact forms. This ends up being a hindrance to tracking and accounting for...

How to Create a Business LinkedIn Account

Objective This tutorial aims to explain how to create an account on LinkedIn Campaign Manager. We'll show you step-by-step how to create...

How to Add an Advertiser to Your LinkedIn Page

This short tutorial aims to explain how to add a new Sponsored Content advertiser to your LinkedIn page. This will...

What are the banner formats for Gmail?

Artwork for Google Gmail Gmail ads are displayed at the top of users' inbox tabs. Some of them are expandable....
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