Imagine that a customer is looking for institutional information about your company. By typing the name of your company into Google, they will be able to access your main information: address, website, telephone number, opening hours, e-mail address or social media profiles.
And how do you do that? By using Google My Business!
If you own a business with a physical location, you'll certainly want your address to be easy for your customers to find, won't you? Then you need to know what Google My Business is.
That's why, in this article, we're going to explain what Google My Business is and how it works. This way, you can make your company more present online.
Let's go?
What is Google My Business?
Google My Business is a tool that will connect you to your customers. With it, your company's address will appear in Google's search results, with a connection to Google Maps. See the Pareto example:
In this example, when we type the term Pareto Group into Google, this little screen appears on the right-hand side of the screen. There is the address information, with the option to expand to Google Maps. In addition, there are customer comments that can be accessed by everyone.
How does Google My Business work?
Getting your company to appear this way in search results is quite simple!
Simply create a Google My Business account and, once you have registered and confirmed your address, your profile will appear when people search for your company or similar businesses on Google Search and Google Maps.
With Google My Business, it's easy to create and update this information. This way, you stand out and attract more customers, giving off credibility.
And, an important detail worth mentioning, the tool is free!
What should I include in my Google My Business registration?
In your profile, you will add information that is relevant to your client, involving the company's operation and location, such as opening hours and ways of contacting your team.
You can also add photos of the front of your establishment and your products and services. Through the photos, you can show how to find the company and what your business offers, highlighting its differentials.
An important point is to keep this information up to date. That way, you'll make sure that customer searches on Google or Maps are useful. Also, when customers send your company questions or comments, you'll receive notifications from Google so that you can respond to them quickly.
Location extensions for Google Ads
Another advantage of Google My Business is that you can advertise your company using Google Ads. With this feature, you can add location extensions to your ads, meaning that your company's address will appear next to the sponsored link.
It's very simple! Just enter your Google My Business email address in Google Ads and link the accounts! Here are two examples of an ad with a location extension:
Other advantages of Google My Business
Google My Business will still collect data and organize your profile statistics in the Insights tab. There, you can find out:
How customers got to your site;
How many clicks, calls, views you had;
The demographic characteristics of your audience.
For local businesses or those that don't yet have a website, Google My Business allows you to create a simple site very quickly. The site is completely free and you can easily edit it on your computer or smartphone.
Conclusion
According to Google, "validated businesses are twice as likely to be considered reputable by users". In other words, those who have a presence on Google My Business are more likely to attract new customers.
So what are you waiting for? If you're an entrepreneur and don't have an account yet, now is the time! In this article we have a very simple tutorial to help you create your Google My Business account. Come and learn!
