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Content on digital marketing, growth, AI and strategy created by Pareto. Explore tips, tutorials and analysis.

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Best Practices for a Successful Website

Introduction Did you know that there are ways to boost conversions on your website? There are quick and practical ways to reinvent or build your website from scratch,...

Winning Email Marketing Method

First, some interesting statistics If you're planning to do email marketing, you may already know the following two statistics. If you don't,...

What types of Twitter Ads campaigns and how to create one?

Introduction Are you looking to reach new and more engaged audiences more precisely for your company? Then Twitter Ads could be...

Which e-commerce platform to choose?

Introduction The first challenge facing any entrepreneur who wants to enter the digital market is: which platform do I use? This question is extremely valid, since...

Understand the importance of the PJ account for your company

The importance of a PJ account In this article, we present the importance of having a PJ (Legal Entity) account for your company to scale in the digital world. If...

The Importance of Having One Creative Per Funnel Stage

Facebook Ads are gaining more and more space in paid media among advertisers. And to make the most of...

Outbound Lead Prospecting Tools

Outbound Prospecting In this article, we're going to explain that there are two ways of prospecting for leads: Outbound and Inbound. We will focus on the first of these: Outbound. In addition...

7 Strategies for attracting the best leads on Black Friday

Introduction Although Black Friday is already a well-established date in the retail calendar, in recent years clients with a focus on attracting leads have also...

5 Tips to Reduce Boleto Breaks in E-commerce

Boleto vs Card Payment One of the great challenges of Black Friday is the percentage of unpaid boletos, the volume of which tends to double on...
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