Introduction
Did you know that there are ways to boost conversions on your website? There are quick and practical ways to reinvent or build your website from scratch, whether it's to sell your product, convert visitors into leads or generate new opportunities for your business. In this article, we'll present Best Practices for a Successful Website.
Traffic to your site is hard to come by, whether it's organic or paid, so getting users to convert is rewarding after so much work.
So how can you optimize your work and create a website that really converts?
There are many ways to improve the usability of your website that you can do today. In such a competitive market, you often have to reinvent yourself in order to stand out and convert visitors to your site into business opportunities.
How to build your website
First of all, there are three fundamental you need to ask yourself when designing your website:
What is the purpose of your site?
- Define your main objective! Have a website that is geared towards your real objective - whether it's selling a product, capturing a lead or making a contact.
- Use headlines headlines that contain the promise of transformation that your brand can offer.
- Use persuasive communication focused on your main action, as well as using mental triggers to generate urgency and value in your product - communicate your promise of transformation. Be clear, objective and talk to your target audience.
- Compare your site with the competition to gain important insights and outperform them!
Does your site direct the user towards this goal?
- Have a call to action that leads to your main objective. And don't forget to leave the action button (CTA) before the fold, it can be a link to a specific product/service or category on your site.
- Avoid distractions and irrelevant information on your website. Use persuasive communication and always be clear and objective. Understand your target audience in order to communicate with them in the best way.
- Site speed has a huge impact on conversions. Check your site's loading speed to avoid user rejection. Too many images, videos, elements and text can slow things down, so be careful! But keep in mind that these visual elements are also very important for the user experience, so make sure you dose them well.
- Customer testimonials and product reviews are tools that generate a lot of value, so make sure you use them!
What information is relevant?
- Detail your products - especially those that are best sellers and if possible bring customer reviews.
- Bring customer testimonials, show your social networks (add links) and have a FAQ to answer the main questions.
- Always keep the most important information at the top.
- Use good photos of the products, showing the details up close and how they look on a model (where applicable).
- Always think about the user experience! Especially in the mobile environment, where most website traffic is concentrated these days. And don't forget to maintain a standard visual identity between mobile and desktop.
These questions are fundamental and will define the entire structure of your site, so use them to your advantage.
Checklist
There are some pieces of information that you shouldn't overlook on your site and that can boost your results, as well as facilitate usability and accessibility. Below we list some important examples for e-commerce:
- Shipping options for your product;
- Delivery: if you have free shipping above a certain value or to a specific region;
- Payment methods, if you have a discount on any payment method, up to how many times you can pay in installments;
- Returns and exchanges policy.
- FAQ to answer customers' main questions.
- Product size guide (where applicable).
- Anti-fraud system to protect your company and your customers when selling online.
- Security Seal to increase the confidence of your site's users.
- Fast loading to improve navigation and usability.
- Chat for quick contact.
- Contact information. If you have a physical store, please provide the address and opening hours.
- Share your social networks.
AB tests
One of the best ways to understand which design elements your website should have in order to generate more conversions is through A/B testing. A/B testing consists of running different versions of the same page to see which one has a higher conversion rate. Find out more about A/B testing in this article.
Your site will have its traffic split, which could be 50% on the modified page and 50% on the previous unmodified page. But the percentage of this split can be calculated more precisely, to avoid wasting money on testing (because we know that every A/B test generates waste in the "losing" version).
A/B testing should be carried out continuously until it is statistically significant enough to decide on the best page. With it you will be able to feel if the results were accurate and that the changes made were effective.
Mobile version
A website that converts needs to be optimized for the mobile environment. Most website traffic today comes from smartphones and tablets. You can even confirm this information for your site using Google Analytics.
Therefore, have a mobile version that matches the quality of the desktop version of your site. Maintain a standard visual identity and constantly carry out navigation tests.
In the mobile version, the speed of the site is also extremely important.
In the mobile version, the speed of the site is extremely important. According to statistics, around 53% of mobile visitors abandon a site that takes more than 3 seconds to load on mobile.
Conclusion
We know that you need conversions to maintain or boost your business. That's why we've listed a few ways to help your site perform well and increase your conversion rate.
It is essential to define your main objective, direct the user to your goal and provide relevant and attractive information.
Don't waste time, money and effort attracting users at all costs without a structured website and a clear objective. Optimize your work by creating a website that really converts using headlines headlines and the value of your brand.
Use calls to action when in favor, direct the user to your main objective. And make use of good images and videos on the site to present your product/service in a dynamic, interactive and light-hearted way - and preferably of high quality!
Run AB tests to identify points for improvement and the impact of changes made to the site. Browse the site to test usability and navigation speed. And don't forget the mobile environment!
In this article, we show you some tools for testing website speed: Free Tools to Test Your Website
So bet on these steps and tips and the user experience on your site will certainly improve, enabling more conversions!
