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How to Generate Qualified Leads and Maximize Conversions

Anyone who works with paid media campaigns knows what a challenge it is to generate qualified leads through website forms, WhatsApp or other means...

ROAS: What It Is, How to Calculate It, the Difference from ROI and Much More

In the world of digital marketing, there are a number of indicators to analyze and prove whether a given strategy is having good results or not. Some indicators...

7 Ways to invest in the top of the marketing funnel with Pareto

When it comes to paid media, we usually think of performance and bottom-of-the-funnel campaigns. This is natural, since it's easier to...

Why Invest in Top of the Funnel Paid Media?

Time passes, but you continue to invest in paid media with exclusive mid- and bottom-of-funnel strategies. Investing in these stages of the funnel brings...

PandaDoc: Sign and manage documents from home

How do you manage so many documents while working remotely? The act of signing a document, whatever its nature, has been common since...

Discord: Communicate effectively with your entire company

Did you know that a lack of communication within an organization can have a direct impact on its results? Perhaps this fact isn't taken for granted...

10 facts you need to know before advertising on Waze Ads

Waze is a navigation app that was created to help users dodge traffic - and it does this...

CRM: How to Optimize Customer Management

What is CRM? To start talking about CRM, it's good to understand what this acronym stands for. CRM stands for "Customer Relationship Management", or...

How to use Bollinger Bands in Paid Media analysis?

Bollinger Bands and Paid Media The concept of Bollinger Bands comes from the Financial Market, especially used in asset analysis and forecasting, being...

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