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Content on digital marketing, growth, AI and strategy created by Pareto. Explore tips, tutorials and analysis.

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Marketing of the Future: The Automation Revolution is Already Happening

The future of marketing is directly linked to technological evolution, which has grown exponentially in recent years. The convenience and comfort we now have...

Scalability: Benefits of Automating Marketing Processes

Saving time is often the most immediate benefit of automating processes - after all, time is a very valuable resource. But beyond...

Types of Website: Which Should I Use for My Company?

If you're thinking of creating a website, it's very important that before doing so you understand what types of website there are. The...

Conversion Rate: What Is It and How to Calculate It?

Suppose you're at a meeting with your friends. Suddenly, one of them, who owns an online store, makes the following comment: "Ricardo,...

Understanding the Discrepancy Between Facebook Sales and Google Analytics

One of the main debates in digital marketing is the attribution of multi-channel conversions. At the same time as having a wealth of information...

Sales Machine: What It Is, Structure, Funnels and How to Create One

Sales machine is a common expression used to describe companies that have built a scalable and predictable sales model. As such, it is something...

Integration of Inventory Management with Paid Media Platforms

To build a sustainable, profitable and scalable e-commerce business, you need to understand how to carry out good stock management and how to integrate it into...

How to Plan an A/B Test to Optimize Your Conversions

After creating landing pages, choosing creatives, writing emails, determining the text of buttons and CTAs, how do you anticipate people's interactions?

E-commerce automation: 5 RPAs to increase your sales

E-commerce has undergone a major transformation in recent years. Due to the Coronavirus pandemic and changing consumer habits, the market...
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