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Principles of Influence: Persuasion with a Business Focus

Introduction In this article, we're going to present the Principles of Influence, which help persuade customers to make a purchasing decision. They are principles based on the...

Criteo Ads and Personalized Retargeting

What is Criteo Ads? In a nutshell, Criteo is a personalized retargeting channel that works especially for e-commerces to display ads...

Criteo Ads, what is it?

In this article, we'll tell you a bit more about Criteo and what the initial process is like to get a Criteo Ads account on...

Agile Methodologies: Scrum

This article will look at Scrum, an agile methodology that has been widely used within companies, mainly for software development. Introduction to...

How to set up payment methods on Twitter Ads

Introduction In this article, we'll take a step-by-step look at how to set up the payment method in Twitter Ads. Unlike some sponsored link platforms,...

What is Twitter Ads?

Introduction Twitter is one of the most popular social platforms in the world, with an extremely diverse audience. As well as being very dynamic, thousands of tweets...

Data Intelligence: How the Weather Influences Business

Introduction This article aims to analyze how climate can influence people's buying behavior. Here we present the Pareto analysis...

How do I install Google Tag Manager (GTM) on the Xtech platform? 

First of all, what is GTM? In this tutorial, we'll show you step by step how to install GTM (Google Tag Manager)...

Storytelling with data: How to attract your audience's attention

In this article, we're going to show you how to attract your audience's attention using the Storytelling with Data technique. During the learning process,...
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