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Dashboard for VTEX integrated with Google Analytics and paid media

Is your e-commerce VTEX? Then don't miss out on the solution developed by the Pareto team that will revolutionize the way you view your...

Understand the Pareto.io Hierarchy System

Pareto.io works with a system of Hierarchies, i.e. it allows you to have three different types of views for most...

The new iOS 14 policy and web advertisers

Why does the new iOS 14 policy for apps impact web advertisers? The iOS 14 policy update is forcing the industry,...

[CASE] Structuring Paid Media for the Entertainment Segment

This study tells a little about the work carried out with a Pareto client in the Entertainment Segment in the first month of work. To put the...

Pareto Segments: monitor aggregated data across media platforms

Pareto Ads functionality Be honest, do you know if your top-of-funnel investment (awareness) has been increasing or decreasing over the last 3 months? Do you...

Agile Methodologies: Scrum

This article will look at Scrum, an agile methodology that has been widely used within companies, mainly for software development. Introduction to...

Data Intelligence: How the Weather Influences Business

Introduction This article aims to analyze how climate can influence people's buying behavior. Here we present the Pareto analysis...

15 Digital Marketing Indicators to Measure Strategy Success

Marketing indicators are indispensable tools for any business strategy. This is because they allow us to know in depth how the campaigns that are performing...

[QUIZ] Test your knowledge of Google Ads Intermediate/Advanced

Objective Do you think you already know a lot about Google Ads? Then now is the time to test your knowledge of Google Ads Intermediate/Advanced...

[QUIZ] Knowledge of Facebook Ads Intermediate/Advanced Level

Objective How about testing your knowledge in this Facebook Ads Intermediate/Advanced Quiz prepared by Pareto? At the end, you'll find the answers and links to articles on...

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