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Exploring the Pareto Ads Campaign Manager

With the Pareto Ads Advanced Dashboard, you can manage the performance and main KPIs of your media channels linked to the platform....

Winning Email Marketing Method

First, some interesting statistics If you're planning to do email marketing, you may already know the following two statistics. If you don't,...

Google Ads Bidding Strategies and Conversion Actions

Introduction In this article, we'll look at the bidding strategies available for use in Google Ads campaigns. As well as examples and tips for...

How to Create Catalog Ads with Shopify Platform

Shopify is an e-commerce platform that develops solutions for your online store. The platform develops computer software for online stores...

How do Google Ads Extensions work?

Introduction In this article, we're going to give you an overview of Google Ads extensions and how you can use them to your advantage! Let's get to know...

Everything you need to know about your digital audience!

Hootsuite + We are social = OMG! "Hootsuite" and "We are social" are two digital marketing agencies specializing in social media...

How to increase productivity with 9 tips from Pareto's CEO

I recently managed to beat my personal record for the number of hours I've worked in a row without losing focus. I won't share (of course!) the number of hours...

How to set up Google Analytics eCommerce on Shopify

Introduction If your e-commerce uses the Shopify platform, this article will teach you how to configure Google Analytics, and more specifically e-commerce. See the...

Facebook Advertising Policies

When creating artwork for Facebook ads, it's important to pay attention to the advertising policies. That way, you...

How to set up events using Google Tag Manager

::MOTIVATION:: Events are any type of action within a website that can be measured independently of a page load (with URL change),...

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