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7 Ways to invest in the top of the marketing funnel with Pareto

When it comes to paid media, we usually think of performance and bottom-of-the-funnel campaigns. This is natural, since it's easier to...

Why Invest in Top of the Funnel Paid Media?

Time passes, but you continue to invest in paid media with exclusive mid- and bottom-of-funnel strategies. Investing in these stages of the funnel brings...

PandaDoc: Sign and manage documents from home

How do you manage so many documents while working remotely? The act of signing a document, whatever its nature, has been common since...

Keyword analysis using Pareto Ads Keyword Monitor

Keywords and Monitoring The keywords used in Google Ads Search Network campaigns are words or some term used to allow the display...

How do I install Google Analytics via Google Tag Manager?

One of the most important platforms in the digital environment is Google Analytics Universal, which has been used by every marketer for years. With it,...

Are you familiar with Google Ads image extensions?

Are you familiar with Google Ads image extensions? This is a new feature of the platform that promises to increase the quality and engagement...

10 facts you need to know before advertising on Waze Ads

Waze is a navigation app that was created to help users dodge traffic - and it does this...

Key Cost Efficiency Metrics for Google Ads

Get an overview of the potential waste in your Google Ads account Before we talk about Cost Efficiency, if you don't already know...

Exploring the Pareto Ads Campaign Manager

With the Pareto Ads Advanced Dashboard, you can manage the performance and main KPIs of your media channels linked to the platform....

How to use Bollinger Bands in Paid Media analysis?

Bollinger Bands and Paid Media The concept of Bollinger Bands comes from the Financial Market, especially used in asset analysis and forecasting, being...

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