What are they?
Budget-limited campaigns are those that stop printing throughout the day because they have already reached their budget limit for the day.
Normally, your limited campaigns end up going live in the late afternoon or early evening, which are usually the times with the highest conversion rates.
So it's much more efficient to always leave your daily campaign budget uncapped and make adjustments by bidding on each keyword according to performance.
How to identify campaigns limited by budget on Pareto.io?
You will receive cards like this on your Marketing Board.
This alert will indicate which campaign is limited by budget, what the current daily budget is and what the new budget suggestion is so that your campaign doesn't stop printing throughout the day.
If your account receives a card like this, to de-limit the campaign, simply run the card and the new daily budget will be set!
It's really important that none of your campaigns are limited by budget. Usually, your limited campaigns end up going offline in the evening, which usually has one of the highest conversion rates. It's much more efficient to always leave your budget uncapped (daily) and make adjustments by bidding on each keyword.
