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Tipos de campañas de anuncios de Google: mujer sentada delante de un ordenador, con camisa blanca, sosteniendo un bolígrafo y un teléfono móvil junto a la oreja.

Anuncios Google

¿Cuáles son los 9 tipos de campañas de Google Ads?

Para obtener los mejores resultados de sus anuncios, es esencial conocer los tipos de campañas...

<img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar' height='70' width='70' />

Pareto3 de mayo de 2023

Monitor de palabras clave de Pareto Ads

Anuncios Pareto

Análisis de palabras clave con Pareto Ads Keyword Monitor

Palabras clave y supervisión Las palabras clave utilizadas en las campañas de la Red de Búsqueda de Google Ads...

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Pareto10 de septiembre de 2021

Extensiones de imagen de Google Ads

Anuncios Google

¿Conoces las extensiones de imagen de Google Ads?

¿Conoces las extensiones de imagen de Google Ads? Se trata de una nueva función de...

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Pareto20 de agosto de 2021

Anunciantes locales y pequeñas empresas

Anuncios Google

La estrategia más ignorada por los anunciantes locales y las pequeñas empresas

¿Tienes un negocio local o trabajas en marketing digital para pequeñas empresas? Este artículo...

<img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar' height='70' width='70' />

Pareto1 de junio de 2021

Anuncios dinámicos

Anuncios Google

¿Qué son los anuncios de búsqueda dinámica de Google Ads?

Introducción El objetivo de este artículo es presentar cómo los anuncios dinámicos...

<img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar' height='70' width='70' />

Pareto16 de mayo de 2021

Anuncios Google

Actualizaciones de frases y palabras clave amplias modificadas

Introducción A partir de febrero de 2021, Google está llevando a cabo un proceso de actualización...

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Pareto26 de febrero de 2021

Gestión automática de ofertas con Pareto Ads

Anuncios Google Grupo Pareto

Gestión automática de ofertas con Pareto Ads

Introducción También conocido como KBA, Keyword Bid Adjustment es un sistema de...

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Pareto16 de octubre de 2020

Tarjetas One-Click

Anuncios Pareto

¿Cómo se generan las tarjetas One-Click?

Más calidad. Menos cantidad. El objetivo de las automatizaciones de Pareto.io es aumentar su rendimiento y...

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Pareto6 de septiembre de 2020

Política publicitaria de Google

Anuncios Google

Política publicitaria de Google sobre salud y medicamentos

Uno de los tipos de anuncios que más desaprobación sufren en Google Ads son los relacionados con...

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Pareto11 de agosto de 2020

Anuncios Google Grupo Pareto

[CASE] Gestión de palabras clave agrupadas

Introducción El estudio que figura a continuación relata parte del trabajo realizado con un cliente de Pareto...

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Pareto18 de julio de 2020