WhatsApp is a messaging tool that is present in most people's daily lives. Its usefulness is globally recognized, given the practicality of its use and the immense ease of contact it promotes.
As such, the app is widely used in a wide variety of situations. Whether it's to facilitate communication at work, at school, or between family and friends.
With such a wide and engaged network of users, wouldn't it be interesting to target campaigns at this audience? In this way, you can make the most of this tool to bring valuable opportunities to your company.
So, you should know that you can create ads using Meta Ads (formerly Facebook Ads) targeted at WhatsApp messages. We'll talk about this type of advertising later.
Whatsapp Ads on Facebook (Meta Ads)
WhatsApp ads direct people who click on your ad to a conversation within the app. This is interesting because, as WhatsApp is a "familiar" tool for many people, the barrier to making the first contact with your company can become lower.
However, we must pay attention to one important point with this type of campaign: the lead qualification.
Precisely because of this ease of first contact, WhatsApp ads can attract many people who have no real interest in the product/service on offer.
To avoid this problem, it is essential to properly segment your audience in the ad set.
In this article we'll talk about the possibilities for using WhatsApp in your marketing strategy. We'll teach you how to create click ads on WhatsApp and explain which campaign objectives can be used for these ads.
The Importance of WhatsApp in Marketing Strategy
One of the great advantages of WhatsApp is its popularity. The app is used by around 120 million people in Brazil (data from 2022) and is one of the country's main means of communication.
WhatsApp's ability to reach millions of people makes it a great opportunity to do business and promote companies. Through it you can promote products and services, as well as establish positive contact with customers.
One of the marketing strategies that can be used with the app is click ads for Whatsapp. This type of ad is made within Facebook's Meta Ads platform.
If your company is looking to increase the number of leads through WhatsApp, check out how to create these ads and promote this contact channel even more.
How to create Click Ads for WhatsApp on Facebook
To create click ads for WhatsApp on Facebook (now called Meta Ads), you first need to have a WhatsApp Business account.
This account must be connected to your company's Facebook Page. You must also have a Meta Ads account, allowing you to create campaigns.
As far as the conversion objectives of your campaign are concerned, there are a few to choose from. Traffic, message, reach, brand awareness, engagement and video views are the most commonly used for this type of campaign.
In another article on our blog, we talked all about the possibilities of campaigns and objectives in Meta Ads. Just check out our Facebook Ads Guide 2023: How to Advertise and Optimize Campaigns.
The creation of these campaigns and ads may vary according to the option you choose. We'll look at the variations and the steps below.
Step by step to the goal of Conversions, Traffic or Message
- Access your company's advertising account and click on the "create" buttonbutton in the "Campaigns" tab tab of the ads manager;
- Select the objective of the campaign (Conversions, Traffic or Message);
- In the Ad Group select WhatsApp as the destination. Define the budget, audience, positioning and optimization settings;
- Finally, in the "Ads" tabtab, define the creative of the ad. Choose the "send message via WhatsApp" button as the call to action and click publish.
Step by step towards the goal of Reach, Brand Awareness, Engagement or Video Viewing.
- Access your company's advertising account and click on the "create" buttonbutton in the "Campaigns" tab tab of the ads manager;
- Select the objective of the campaign (Reach, Brand Awareness, Engagement or Video Viewing);
- In the Ad Group define the budget, audience, positioning and optimization settings;
- In the "Ads" settingssettings, define your creative. Fill in the fields on the Page. Select the "add website URL" fieldfield, choose the "send message via WhatsApp" button as the call to action. Finally, click publish.
How about creating an Ads campaign for WhatsApp?
Undeniably, WhatsApp is an application that is widely used in the most diverse segments. But it can also be an excellent tool for your marketing strategy.
We've seen how simple it is to create click-through ads for WhatsApp in Facebook campaigns (Meta Ads).
All you have to do is choose a campaign objective that is aligned with the goal your company wants to achieve. One tip is to use creative and ad communication that engages the user and calls them to chat on WhatsApp.
Finally, it's important to emphasize that for your campaign to be successful, it's essential to monitor the metrics in the Ads Manager, just like any other marketing campaign.
In addition, a very important point in this optimization is the process of verifying the quality of the leads that are coming into your service. If you want to know more about How to Generate Qualified Leads and Maximize Conversions be sure to check out this content from our blog.
Now that you have this information, you can make the necessary changes to optimize your WhatsApp campaign and maximize the potential of this tool to generate good opportunities for your company.
