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Analytics and BI

Google Tag Manager: How to use GTM and boost your business

Have you ever used Google Tag Manager (GTM)? Within the range of tools that...

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ParetoMarch 4, 2024

Robotic Process Automation: image of a young black woman, dressed in a white shirt and jeans jacket, standing holding a laptop.

Analytics and BI Pareto Ads

What is RPA (Robotic Process Automation): Complete Guide

The increase in the use of technology is notorious, with the aim of optimizing countless processes...

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ParetoFebruary 23, 2024

Google Analytics 4: image of a woman in a blue shirt, sitting down, typing on a gray notebook.

Analytics and BI Marketing - Pareto Plus

Google Analytics 4: What's Changed, How to Set Up and Use the GA4 Version

Google Analytics' days are numbered, or at least its old version....

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ParetoApril 26, 2023

Facebook analytics discrepancy: image of two young men talking and looking at a computer screen

Analytics and BI

Understanding the Discrepancy Between Facebook Sales and Google Analytics

One of the main debates in digital marketing is the attribution of multi-channel conversions. At the same time...

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ParetoMay 15, 2022

utm tracking script: image of a team of professionals looking at a computer screen

Analytics and BI

How to Track the Origin of Leads with UTMs and Scripts

Find out exactly where your most qualified leads come from! Find out which media channel...

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ParetoFebruary 22, 2022

Analytics and BI E-commerce

Data Layer in Google Analytics eCommerce reports

What is Data Layer? Do you know what Data Layer is and what...

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ParetoSeptember 17, 2021

Analytics and BI Marketing - Pareto Plus

How do I install Google Analytics via Google Tag Manager?

One of the most important platforms in the digital environment is Google Analytics Universal, which has...

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ParetoAugust 23, 2021

Analytics and BI

How to use Bollinger Bands in Paid Media analysis?

Bollinger Bands and Paid Media The concept of Bollinger Bands comes from the...

<img alt='Pareto' data-src='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1' data-srcset='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1' data-srcset='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1' data-srcset='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1' data-srcset='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1' data-srcset='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1' data-srcset='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1' data-srcset='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1' data-srcset='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' src='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1' srcset='https://b2990151.smushcdn.com/2990151/wp-content/uploads/2024/02/Frame-5471-1.png?lossy=2&strip=1&webp=1 2x' class='avatar avatar-70 photo sab-custom-avatar' height='70' width='70' />

ParetoJuly 2, 2021

Analytics and BI

How to implement site searches in Google Analytics

Introduction Would you like to know what users search for when they enter...

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ParetoMay 11, 2021

Analytics and BI Pareto Group

Data Intelligence: How the Weather Influences Business

Introduction The purpose of this article is to analyze how climate can influence the behavior...

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ParetoJanuary 19, 2020