Analytics and BI Understanding the Discrepancy Between Facebook Sales and Google Analytics One of the main debates in digital marketing is the attribution of multi-channel conversions. At the same time...ParetoMay 15, 2022
E-commerce Dashboard for VTEX integrated with Google Analytics and paid media Is your e-commerce VTEX? Then don't miss out on the solution developed by the...ParetoMarch 7, 2022
Analytics and BIE-commerce Data Layer in Google Analytics eCommerce reports What is Data Layer? Do you know what Data Layer is and what...ParetoSeptember 17, 2021
Paid Media InsightsMarketing - Pareto Plus CRM: How to Optimize Customer Management What is CRM? To start talking about CRM, it's good to understand what...ParetoJuly 21, 2021
Marketing - Pareto Plus Best Practices for a Successful Website Introduction Did you know that there are ways to boost conversions on your website? There are quick ways...ParetoJune 11, 2021
Analytics and BI How to implement site searches in Google Analytics Introduction Would you like to know what users search for when they enter...ParetoMay 11, 2021
E-commerce Which e-commerce platform to choose? Introduction The first challenge that any entrepreneur who wants to enter the digital market encounters...ParetoApril 21, 2021
E-commerce Good Practices for Feed at the Merchant Center Objective The objective of this article is to present good practices for optimizing the Merchant Center, the...ParetoMarch 29, 2021
Marketing - Pareto Plus 5 Tips to Reduce Boleto Breaks in E-commerce Payment by Boleto vs. Card One of the great challenges of Black Friday is the percentage...ParetoOctober 27, 2020
Marketing - Pareto Plus Black Month, Black Week or Black Friday? The ideal Black Friday for your business In recent years, Black Friday has established itself as...ParetoOctober 26, 2020