The Black Ideal for your Business
In recent years, Black Friday has established itself as one of the most important dates, especially for retailers, and is highly anticipated by both consumers and entrepreneurs.
And this is justifiable, as many e-commerces break their revenue records for the whole year in November with Black Friday. That's why it's important to plan for the best possible results. This includes defining a strategy for the duration of the promotion period, which could be:
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Black Month;
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Black Week;
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Black Friday.
Check out what each one means and find out what makes the most sense for your business.
Black Month
Black Month is characterized by aggressive discounts throughout the month of November.
This strategy can be interesting if you want to achieve a high volume of revenue during the period. However, it's important to check whether your business can afford to have lower prices throughout the month without making a loss on the bottom line.
Black Month can be applied to various segments such as fashion, education and furniture, for example. It can be interesting to have a product from your business with a more aggressive discount each week. You can even set up a Landing Page for users to register and be notified when their product of choice goes on sale for Black Friday.
Black Week
Black Week, on the other hand, is characterized by the week of Black Friday having more aggressive discounts (generally extending from the Sunday before to the Sunday after Black Friday).
Black Week is a good alternative if it's not sustainable for your company to have big discounts throughout November.
In this case, it can be interesting to offer a different discount each day, and on Black Friday to put your entire e-commerce site up with amazing offers or differentials such as free shipping and cashback.
The same idea of having a registration landing page for users to be notified when their preferred product is discounted applies to Black Week.
Black Friday
And finally, you have the option of the conventional Black Friday, which is a whole Friday of incredible promotions. It's important to remember that although there is no fixed date, Black Friday takes place every year on the last Friday in November.
This strategy can be adopted if you can't afford a whole month or week of aggressive discounts. So, to get the most out of this day, an interesting option is to run limited hourly promotions.
In this case, it's important that you know both your audience and your business, so that the promotion time for each product is chosen in such a way as to maximize sales.
However, it's important to take great care to be assertive in the promotion and that your entire digital infrastructure is working perfectly. Since you're only running the promotion for one day, there's no room for error.
You can check the checklist of what to check before Black Friday in this article.
Conclusion
So, by now you've probably realized that there's no blueprint for the best Black Friday strategy. This will depend exclusively on your business objectives.
Take advantage of this pre-Black Friday period to study your competitors, your main products, your audience's desires (both in terms of products and promotions) and, above all, how you're going to advertise them in the digital world.
Do you want even better results on Black Friday? Do you want to get closer to breaking the year's revenue record? Then get in touch with our team and find out how we can help you this Black Friday.
