Paid Media Insights Archives - Pareto.io Blog

Paid traffic: woman in jeans, on the phone and smiling.

Paid Media Insights Marketing - Pareto Plus

Paid Traffic: What It Is, How It Works, Tools and Tips

Have you ever wondered how Meta and Google manage to make money, even without...

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ParetoMay 12, 2023

CRM: How to Optimize Customer Management

Paid Media Insights Marketing - Pareto Plus

CRM: How to Optimize Customer Management

What is CRM? To start talking about CRM, it's good to understand what...

<img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar' height='70' width='70' />

ParetoJuly 21, 2021

differences between Google SKAG and STAG

Google Ads Paid Media Insights Pareto Ads

Learn the differences between Google SKAG and STAG

Have you heard of the Google SKAG and STAG structures? We'll introduce you to each of them...

<img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' data-src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' data-srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='Pareto' src='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png' srcset='https://blog.pareto.io/wp-content/uploads/2024/02/Frame-5471-1.png 2x' class='avatar avatar-70 photo sab-custom-avatar' height='70' width='70' />

ParetoJuly 19, 2021

Paid Media Insights

[Insights] Advanced Conversion Tracking

Monitoring conversions is a crucial task to ensure that your campaigns are always...

Rica BarrosJanuary 8, 2021

Paid Media for the Entertainment Segment

Paid Media Insights Pareto Group

[CASE] Structuring Paid Media for the Entertainment Segment

This study tells a little about the work carried out with a Pareto client in the...

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ParetoDecember 4, 2020