To find out how well your campaigns are performing, you need to evaluate them from the inside out. In other words, what are your goals? What needs to be done to ensure good performance?
To answer this question (which is a bit more complex than it sounds) we'll need to delve deeper into the work! Let's go!
What do you expect from the campaign? Do you need results in the short, medium or long term? For each claim, there will be a unique way of measuring and guiding your campaign.
Short-term results
For those who need results in the short term, the simplest way to assess whether your performance is good is to log on to Pareto Quantic. There, you can check whether your main metrics are evolving or not.
- If the aim of your website is to generate sales, simply monitor revenue and ROAS. That way you'll have a good idea of the progress of our work on your account.
Medium-term results
In this case, it's worth monitoring performance campaign by campaign, looking at different metrics! For example, in a brand campaign, it's worth monitoring Impression Share, to see if you're losing position to a competitor. In a top-of-the-funnel campaign, we recommend monitoring the volume of ad impressions and the CPM - since the aim of such campaigns is to increase your brand awareness and not to make sales in the very short term.
Long-term results
In this case, it's worth tracking performance by understanding each stage of the funnel. Instead of looking at campaign by campaign, our team will give you a simple report showing your progress at each stage of the funnel!
How do I define whether I want to work in the short, medium or long term?
Simply define your strategy in our settings panel! There you can even select which metrics you want to track!
