Investing in programmatic media is becoming increasingly essential to the marketing strategy of companies seeking to achieve more effective results in their digital campaigns.
With the capacity for precise targeting, extended reach and personalization of ads, programmatic media offers a number of advantages such as multi-level targeting and automation.
Weach is a specialized platform that facilitates the entire process, providing advanced features, real-time optimization and artificial intelligence ensuring measurable and efficient results. Read on to find out more about these services!
What is the Weach Group?
A Weach is a Performance Marketing & Programmatic Media companywith over 10 years' experience in the sector, recognized for its expertise and prominent position in the digital media market.
The solutions offered by Weach Group range from performance to programmatic media. Basically, the performance solution allows advertisers to achieve their objectives in a targeted way, optimizing ROI.
In programmatic media, Weach is the market leader and offers a more automated and scalable approach, allowing it to reach a wide and segmented audience.
Unlike other programmatic media platforms, Weach specializes in lead generation with large publishers as partners and a Trading Desk that buys programmatic media in various formats, such as display, native ads, mobile, among others.
In all,more than 4,000 advertisers have already achieved their marketing objectives through the platform, and this number demonstrates the trust and success that clients have achieved by using the services offered.
Throughout this trajectory, the company has been proud to share some impressive results generated in the digital media market. Below are some figures that demonstrate their impact:
- + More than 4 billion qualified impressions sold;
- + 30 million hot clicks;
- + More than 2 million leads* generated and audited;
- + More than 85% of campaigns are renewed.
Weach's differentials for Programmatic Media
Weach offers many differentiating features when it comes to programmatic media. Here are some of its main highlights:
Viewability: verification of video ads with external auditing companies, with a minimum viewability of 60% at high scale. This means that the company is committed to offering a reliable and transparent ad viewing environment, where ads are actually seen by users;
Bot avoidance: they partner with companies to block the purchase of inventory under access by robots (spam), thus eliminating the risk of wasted investment in advertising;
Universal control of range and frequency: it is possible to reduce the overlap of ads and
provide a unified view across multiple devices (reduction of overlap and multi-device unified view);
Targeting/data: "All you can eat" is a model of this strategy that allows the accumulation and unlimited use of data from different providers at no additional cost. It provides your customers with more precise and advanced segmentation;
100+ connected data providers: they have partnerships with companies such as Yahoo Mail, Search, Tumblr, Yahoo Answers and Flurry Mobile that specialize in providing demographic information, interests, consumer behavior and much more;
Audience verification: they also partner with other companies to ensure that the target demographic is verified. In other words, they use tools and technologies to check that the ads are being delivered to the right audience, with an average of 70% more being delivered within the desired characteristics.
How does Weach's Programmatic Media Management work?
The platform offers a range of features and functionalities to ensure maximum performance and impactful results. Check them out below!
Platforms
Some of the main ones are Instagram, Facebook, LinkedIn, Spotify, Amazon, Twitter and others that are part of the different channels the company uses to reach its target audience and maximize the reach of its campaigns.
Formats
There is a wide variety of ad formats, adapted for different devices. This includes smartphones, computers, tablets and other devices, allowing you to reach your audience on any platform of your choice.
Live Streaming Ads
They establish partnerships with prominent brands and recognized media channels such as globo.com, UOL, MSN, Yahoo!, R7, Youtube, Exame etc, which act as publishers in Live Streamings. These publishers offer access to an engaged and relevant audience, boosting the effectiveness of ads during live broadcasts.
Cross Channel
One of the highlights is the cross channel, when a message can be conveyed in an orchestrated way on several screens and devices, such as computers, mobile devices, televisions and out-of-home.
This integrated approach allows you to reach your target audience on different channels, increasing your visibility and maximizing the impact of your message.
Data transparency
A Transparency is another key feature of the platform. Being transparent about the placement of your ads, including detailed information about the domains, subdomains and applications where your ads are being displayed.
This allows you to have total control over your brand's exposure and ensure that your ads are displayed in relevant and safe environments.
Advanced features
What's more, it offers advanced reporting features. This means that you will have access to detailed and advanced information on the performance of your campaigns, such as impressions, clicks, conversion rates and much more.
This data is essential for making strategic decisions and continually adjusting your campaigns.
Technology and Machine Learning
The platform also uses machine learning, an advanced algorithm that allows you to dynamically optimize your campaigns .
In other words, the platform continuously analyzes data and automatically adjusts targeting and ad serving strategies to maximize results.
What are Weach's Segmentation Options?
Weach provides multilevel and granular targeting, which is an advanced approach used in programmatic media to target ads in a more precise and personalized way.
Unlike broad, generic segmentation, multilevel, granular segmentation allows you to target audiences at different levels and based on a variety of specific criteria.
For example, instead of simply targeting a campaign at "women between 25 and 40", multilevel and granular targeting would make it possible to identify specific subgroups, such as "women between 25 and 30 interested in fitness and a healthy lifestyle".
This allows ads to be personalized according to the individual interests and needs of each segment, increasing the relevance and effectiveness of the message.
Check out the segmentation options for programmatic media that stand out the most!
Demographic segmentation
Demographic targeting makes it possible to target your ads based on demographic information such as age, gender, income, health and marital status.
This approach allows you to reach a specific target audience by personalizing your message according to the demographic attributes of your potential customers. In this way, your campaigns become more relevant and attractive to the right audience.
Contextual segmentation
Contextual targeting, on the other hand , consists of selecting keywords that are relevant to your ad and displaying them in an appropriate context .
This means that your ads will be displayed on sites, pages or applications related to the theme or interest of the keywords you have chosen.
This segmentation is especially useful for targeting your message to an audience that is interested in the specific subject covered in your ads.
Behavioral segmentation
Behavioral segmentation takes into account user behavior on the Internet, such as interests, purchase history, recent activities and websites visited.
Based on this data, you can target ads at people who are most likely to be interested in your product or service.
This approach allows you to reach a more qualified audience, increasing the chances of conversion and return on investment.
Customer Analysis
Finally, customer analysis offers personalized segmentation options, such as website visitors, lookalikes (people with similar characteristics to your current customers), long-term prospects, short-term prospects and geolocation .
This segmentation allows you to target your ads based on specific data from your target audience, increasing the relevance and effectiveness of your campaigns.
4 Expert Tips for Getting Qualified Traffic with Programmatic Media
Are you struggling to get qualified traffic to your business? Find out now the best tips for using programmatic media and driving the right traffic to your site.
1. Define your Persona and Target it Precisely
Before starting your programmatic media campaigns, it is essential to know your persona in detail.
Identify their demographic characteristics, interests and online behaviors. Based on this understanding, segment your target audience precisely, targeting your ads to the right people.
For example, let's say you're promoting a new skincare product for young people between the ages of 11 and 25 who care about beauty and well-being.
Using Weach's demographic and behavioral segmentation, you can target your ads to this specific audience, increasing your chances of attracting qualified traffic.
2. Use Granular Segmentation
The granular segmentation offered by Weach allows you to refine your audience even further. Explore the contextual, behavioral and customer analysis targeting options to direct your ads to people most likely to be interested in your product or service.
For example, in addition to demographic characteristics, you can use behavioral targeting to direct your ads at teenagers who have a history of buying acne care products and who have visited your site in the last 30 days.
This way, you'll be targeting a highly specific, relevant audience and increasing the chances of conversion.
3. Harness the Power of Remarketing
This is a powerful strategy for obtaining qualified traffic. With Weach, you can target people who have previously visited your site or interacted with your ads.
This approach allows you to reconnect with potential customers, reinforcing your message and encouraging them to return to your site.
For example, let's say you have a fashion e-commerce and a visitor has put some items in the cart, but hasn't completed the purchase.
With Weach, you can create personalized ads for this specific audience, offering discounts or free shipping to encourage them to complete their purchase.
4. Track and Analyze Results
Use Weach's reporting and data analysis tools to monitor the performance of your campaigns.
Track metrics such as CTR, CR and ROI. This information will help you identify what's working and adjust your strategy to gain better insights.
With the partnership between Pareto and Weach, you will have access to a team of highly qualified digital marketing experts to boost your results.
Our experience allows us to create strategic programmatic media campaigns tailored to your company's needs, with the aim of obtaining qualified traffic.
Every business is unique, so we work closely with you to understand your goals, target audience and specific challenges.
Using advanced optimization tools, we will identify the best targeting opportunities and reach the right audience at the right time.
Conclusion
As you can see, Weach Group has programmatic media and performance solutions that can boost your marketing strategy in an automated way.
A Pareto, Brazil's leading all-in-one data automation platform, has partnered with Weach to provide a paid media consultancy to be your right-hand man in managing your campaigns and those of your clients.
By relying on the experts at Pareto, Brazil's most award-winning paid media team, you get a well-developed media plan, the creation, analysis and optimization of your campaigns, as well as the implementation of automations and Artificial Intelligence for more efficient results.
Contact us and ask for a free demo of the platform.
