It's now easier to advertise in lives! With Uplify by Pareto you can create ads that are 100% resistant to Ad Blockers in the lives of +5,000 Brazilian streamers on the main platforms: YouTube, Twitch and Trovo.
Live ads are a great way to diversify your investment in paid media and reach an under-exploited audience: streamers. But what are streamers, why advertise and how to use Uplify?
Check out the answers to these and other questions in this article!
What is Uplify?
Uplify by Pareto is the first programmatic live media in Latin America. The platform connects advertisers with streamers around Brazil and the world, offering a complete solution for managing in-stream ads.
With the famous lockdown, the quarantine caused by the 2020 pandemic, society has brought to light a way of showing content that, until recently, was very popular only in the gaming world: live streams.
Today, the modality has become popular in the music industry, public opinion events, politics, science, etc. Live broadcasts have become great and influential social hubs that connect people and build communities, which is why they are important points of contact between brands and people.
What are In-stream Ads?
In-stream ads are image or video ads that can be shown before, during or after a video, whether it's live or not.
They are usually ways of monetizing a platform and also a way of supporting a streamer, the name we give to content creators in this category.
Many platforms currently offer this type of advertisement, including Twitch, Trovo, Facebook, YouTube and others.
What are the Advantages of Streaming Advertising?
Advertising in streaming is the same as advertising in one of the main homes of gamers, musicians, influencers and viewers interested in a shared experience. Check out the advantages of advertising on this new model.
Ad with 100% Visibility
Formats with no Ad Blocks and no skip button, with 100% visibility. Live stream creators' content available for traditional sponsorship media buys.
Third Party Verified Content
Brand security, campaign verification, audience verification and fraud prevention with all the major tracking companies.
Advanced Analysis Capacity
You can view detailed real-time campaign analysis integrated with standard display metrics.
Fully programmable
Contract negotiation, complete relationship management, reports and detailed campaign payments are all managed by Uplify so you can save time.
Data-driven strategy
Campaign planning and configuration includes detailed data such as channel specifics, audience interests, brand affinity, demographic data and much more.
Secure Brand Inventory
All content creators are pre-moderated after registration. Uplify monitors the placements of partner integrations to ensure appropriate content and avoid violating the guidelines.
A/B testing possibilities
With Uplify you can quickly divide audiences and find variations of the best results for each audience.
Transparent pricing
Clear and transparent prices with no hidden costs combined with a direct supply strategy ensure that your bookings and returns are efficient.
Specialized Care
From media planning to budget estimation and campaign optimization, the service team takes full control of the ads on the platform.
What are Uplify's Creative Formats?
With Uplify you can print your ads in 3 ways, it all depends on your intention, i.e. how impactful you want your ad to be for users. Check them out
Full Screen Video
Highly visible and engaging intermediary ads placed in a full-screen live broadcast.
Customized solution
Ads with customized integration formats are ideal for creating memorable and engaging experiences with customized branding and interactive options or sponsorship packages.
Video in a Separate Window (Picture-in-picture)
Eye-catching mid-roll ads placed in a 1/4 screen live broadcast.
How to Create a Campaign with Uplify?
Implementing your ads through Uplify by Pareto is easy and intuitive, just follow these 3 steps:
1. Campaign configuration
Configure your ad format, order, budget and frequency.
2. Campaign segmentation
Choose the streamer's category, country, language, age group and gender.
3. Creative selection
Define the image, video, text, links andcall-to-actions (CTAs).
That done, your campaign will be delivered on several channels directly to live streaming.
Watch the video demonstrating how to create a campaign on the platform.
How to Track Campaign Results?
Every media investment seeks a return and therefore a control that often requires our creativity. This type of ad allows us to insert resources such as QR codes, perfect for integrated communication, and extremely functional CTAs.
But if you prefer other ways of measuring results, Uplify makes it possible:
Know the Performance by Segment
Visualize the average performance of your campaigns by streamer segment, with relevant data such as Top 5 streamers or Top 5 segments.
Monitoring the Campaign via Dashboard
Get clarity by visualizing data such as reach, impressions, CTR, engagement and much more.
Uplify by Pareto Success Stories
Take a look at some of the success stories of brands that have advertised on streaming with Uplify and achieved results beyond expectations.
Senpai.gg
Senpai.gg's campaign reached the audience of more than 40 streamers like a hurricane! In just a few days of campaign impressions, visibility reached 100% and as a result, CTR exceeded 200%.
- 100% visibility of the campaign;
- 40+ streamers showed their campaign;
- 2x exceeded the CTR plan.
Adrenaline Rush
Adrenaline Rush has launched a campaign about its new Adrenaline Game Fuel activity. To support the brand's activities, the Uplify team has made available its technological platform and the widest network of live streaming channels.
- 100% visibility of the campaign;
- 200+ streamers showed their campaign;
- 1.5x exceeded the CTR plan.
Spotify
More than 150 streamers showed Spotify's Uplify campaign. In just a few months of campaign impressions to the American public, visibility reached 100%, and the campaign's CTR exceeded 150%!
- 100% visibility of the campaign;
- 150+ streamers showed their campaign;
- 2.5x exceeded the CTR plan.
Expand your positioning with Pareto
Diversifying investment in paid media is an effective strategy for reaching other audiences and exploring new markets, especially when the brand is going through a growth and/or expansion phase.
A Pareto is an Artificial Intelligence company focused on Robotic Process Automation (RPA) for Marketing and Sales. Throughout its history, it has developed automations that are used by more than 15,000 companies in 84 countries.
With Pareto, you can create your ads on Uplify and find solutions that go beyond investing in paid media platforms. Through our automations, you can save time, reduce the risk of human error and obtain clarity about your results at every stage of your funnel, as well as having a team of experts to support your project.
Request a free demo and save time by expanding your paid media reach to 100% of viewers with Uplify by Pareto.
