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How to prepare a customer base for Black Friday?

Introduction November is just around the corner and you still haven't prepared your base for Black Friday? Calm down, all is not lost. Thinking about the whole customer journey...

How to categorize your campaigns with Pareto Segments

Pareto Segments is a simple way to monitor consolidated data from your campaigns on different paid media platforms. To find out more...

4 Reasons for your Company to Engage with Instagram

Introduction Instagram is no longer just a social network for entertainment. On the contrary, its figures show that the network is increasingly influencing...

Automatic bid management with Pareto Ads

Introduction Also known as KBA (Keyword Bid Adjustment), it is a bid control system that uses the artificial intelligence of...

How do we generate One-Clicks Cards?

More Quality. Less Quantity. The purpose of Pareto.io's automations is to increase your performance and productivity. That's why we work with machine learning/statistical algorithms and...

How to install the GTM code in WordPress?

Introduction Wordpress is an open website development platform. Today, according to research carried out by W3Techs, it is the basis for 30% of all...

[CASE] Clustered Keyword Management

Introduction The study below recounts some of the work carried out with a Pareto client over the course of a few months, analyzing and restructuring campaigns...

How to Integrate Your E-commerce Platform with Pareto.io?

In this article, you'll learn how to import data from your e-commerce platform into Pareto.io and thus visualize the data coming directly...

6 Features for Task Management with Marketing Board

In this article, see how Pareto.io's Marketing Board makes it easier to manage your digital marketing tasks. Did you know that Pareto.io's Marketing Board...

What bid adjustments can I make in Google Ads?

Introduction Learn more about which bid adjustments are available for your Google Ads campaigns, depending on the bidding strategy used. The Bid Adjustments...
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About Pareto

Pareto is the creator of Tess AI, a Generative AI platform that allows you to create no-code AI agents, as well as giving you access to 200+ AIs securely and with a single signature. Voted #6 best AI in the world by G2, Tess powers 1 million people and companies in 140 countries.

G2 seals evaluating Pareto and Tess AI as: Top 50 AI Products 2024, Leader Winter 2024, High Performer Winter 2024.

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All About Generative AI
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AI Agents: What They Are and Examples
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Alternatives to Claude
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Ideogram alternatives

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