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Best Practices for the BOD on Facebook

CBO model At the end of 2019, Facebook launched a new budget optimization model called CBO (Campaign Budget Optimization). This model allows...

Updates to Phrase and Modified Broad Keywords

Introduction As of February 2021, Google is carrying out an update process on keyword matches. The main aim of this change is...

Outbound Lead Prospecting Tools

Outbound Prospecting In this article, we're going to explain that there are two ways of prospecting for leads: Outbound and Inbound. We will focus on the first of these: Outbound. In addition...

Pipedrive: How to integrate with Pareto Ads

Step by step In this short tutorial, you will learn how to import your Pipedrive data into Pareto Ads. This will allow you to track...

Bid Optimization in Smart Campaigns

Introduction In this article, we're going to present some optimization strategies for campaigns that use Google Ads Smart Bidding strategies. To do this, we're going to evaluate the bids...

5 Tips to Reduce Boleto Breaks in E-commerce

Boleto vs Card Payment One of the great challenges of Black Friday is the percentage of unpaid boletos, the volume of which tends to double on...

Black Month, Black Week or Black Friday?

The ideal Black Friday for your business In recent years, Black Friday has established itself as one of the most important dates, especially for retailers, being...

10 Tips you should check out before Black Friday!

Black Friday checklist Are you ready for this year's Black Friday? The most anticipated Friday of the year in the world of retail will take place...

Free tools to test your website

Test your site for free How long do you wait for a website to load before you close the window and decide to look for a competitor? According to a survey, 40% of...

Key metrics to track during Black Friday

Introduction Black Friday is a much-anticipated time of year for many companies, both e-commerces, physical stores and even those focused on generating...

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