Have you taken a look at the calendar of commemorative dates for 2024? As we prepare for next year's celebrations, a timeless story reminds us of the power of festivities. 'How the Grinch Stole Christmas', published in 1957, tells the saga of the Grinch, a grumpy character who hates Christmas.
Despite living in the Whos' village, where Christmas is intensely celebrated with decorations and presents, the Grinch decides to steal the presents to stop the festivities. Nowadays, presents not only express love, but also boost trade.
In 2024, commemorative dates are awaited by entrepreneurs in Brazil to increase annual turnover. This article offers a comprehensive view of the commercial scenario in 2023 and presents strategies for boosting business in 2024.
Commemorative Dates 2024
The commemorative dates of 2024 play a crucial role in the traditions of societies around the world. These celebrations strengthen social ties, but also boost the economy through trade and sales.
Some of the most important dates for Brazilians are linked to individuals who are part of our lives, and others are holidays that bring the country to a halt. In the list below, we'll mention a little about both and what they mean for the Brazilian economy.
- Carnival (12 and 13/02/2024): According to São Paulo City Hall, in 2023, Carnival generated R$2.9 billion for the local economy. São Paulo Turismo estimates that R$1.2 billion was spent by the city's residents and R$1.7 billion by visitors;
- Easter (31/03/2024): Most of the money circulating at Easter comes from small and medium-sized entrepreneurs. According to data from Simples Nacional, 564,985 CNPJ MEIs work independently in the production of sweets, selling chocolate eggs and other sweets;
- Mother's Day (12/05/2024): the date is considered one of the most lucrative for retailers. In 2023, a survey by Nuvemshop showed that small and medium-sized entrepreneurs sold R$189.5 million in digital sales, especially in the fashion and cosmetics sector;
- Children's Day (12/10/2024): children also got presents in 2023. According to the Cielo Expanded Retail Index (ICVA), e-commerce sales increased by 5.5% in 2023 compared to the same period in 2022. And for 2024 the expectation is for further growth;
- Black Friday (29/11/2024): In 2023, the date performed poorly. E-commerce turnover was 14.6% lower, collecting R$5.2 billion in sales. Consumers flooded sites like Reclame Aqui with comments about high prices and delivery problems;
- Christmas (25/12/2024): This year was the worst Christmas ever. Serasa Experian revealed that the 1.4% drop compared to last year is due to Brazilians' desire for financial restructuring. In addition, the fact that Christmas was on a Sunday is also a point to consider.
How to Sell More on 2024's Commemorative Dates
The commercial landscape is constantly evolving, and selling more during the 2024 holidays requires innovative, customer-centric strategies. This year, companies can stand out by adopting specific approaches that maximize sales potential during the celebrations.
Focus on your customer
Understanding the customer is the first step to success in the 2024 holiday season. Preferences, needs and buying behaviours vary among consumers, and personalizing the shopping experience is key.
Companies that invest time in market research and data analysis can create targeted offers, ensuring that their products or services are aligned with customer expectations.
Investing in E-commerce
E-commerce continues to play a crucial role in sales strategies, and in the run-up to 2024, investing in this platform is more vital than ever.
With the growing preference for online shopping, companies can expand their reach with digital commerce. That's why offering convenience to customers is the best way to increase your turnover.
Create Ad Campaigns
Advertising plays a central role in sales strategies, and during the 2024 holidays, competition could be fierce.
Creating engaging and impactful ad campaigns is an effective way of attracting consumer attention. Using social media platforms, Google Ads and other digital marketing tools can amplify brand visibility.
Strategies such as exclusive offers, flash discounts and giveaways can encourage the conversion of leads into customers. But before investing in any of them, make an analysis of which one best fits your business model.
Think Personalization
Personalization is not just limited to the choice of product - colors or sizes - it extends to pre-purchase communication and customer service.
For the 2024 holidays, companies that want to stand out will invest in personalized experiences from the first contact. This way, customers can find products and services that fit their needs.
A good example is the cosmetics box, a loyalty club where consumers fill in their preferences and receive a personalized curation of products.
Promoting Good Ideas
As well as offering products or services, companies can attract customers by promoting good ideas and values. Campaigns aligned with social, environmental or corporate responsibility causes can reach people with the same values and make your company known.
Consumers are increasingly aware of and value brands that share their principles. Therefore, integrating these ideas into marketing campaigns for the 2024 commemorative dates can result in a deeper connection with the public.
Conclusion
With the commemorative dates of 2024 noted in the calendar, start planning by answering these questions:
- Which dates are important for your business?
- What can you do now to prepare?
- What do your customers want besides products and services?
- Can you offer something that fulfills this desire?
- Which date can you position yourself socially?
From here, you have enough to get started!
For more tips on e-commerce, follow the Pareto blog. With weekly tips, we'll help you navigate the world of marketing and artificial intelligence (AI).
