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Artificial Intelligence

What You Need to Know Before Using Copy AI at Work

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Copy AI: image of an Indian man smiling, making some notes in his notebook and his computer in front of him.

How well do you know Copy AI?

In 1989, an idea of a future hit the silver screen with the release of Back to the Future 2. In the story, young Marty McFly leaves the year 1985 and travels to the future, in 2015. Marty soon realizes how technology has changed everything around him.

Between flying cars, skateboards that defy gravity and shoelaces that tie themselves, the technological innovations envisioned for 2015 included various devices that perform tasks on their own.

With the continuous development of artificial intelligence (AI), we are witnessing how technology can transform the field of communication. In this article, we'll explore Copy AI, offering insights into how it works and what you need to know to integrate it effectively into your work.

What is Copy?

O copy is the text product produced through a technique called copywriting. The aim is to construct texts that have the ability to persuade consumers to do something, whether it's go to a website, click on a link in an email or buy a product.

A few years ago the copywriting received new prominence in the content production market. As a result, more people have started talking about it and teaching how to produce effective effective copy.

With the development of generative AI models, algorithms soon began to be trained to write copies too. This is where Copy AI came from.

What is Copy AI? 

Copy AI is an online tool for generating texts. With it, the user builds commands to generate ads, emails, blog articles and other texts that will help the company increase its conversion power. 

Launched in July 2023 in Brazil, Copy AI is a godsend for anyone who needs to produce content. However, you need to find out what you can and can't achieve with the technology before going to the website to sign up for a plan. 

Four points deserve the attention of users who are considering using Copy AI. Check them out!

1. Is Copy AI a Paid Tool?

There is a free version, but it is a version with few usage options available. The number of words generated in Copy AI in the free plan is generally insufficient to meet high content demands. That's why paying is usually the best choice. 

And it's not cheap. The plans range from forty-nine to four thousand dollars, with a progressive increase in the resources available for use. So if a user with a small structure or a tighter budget is considering hiring the platform, the price is a relevant point. 

2. What is the difference between Copy AI and ChatGPT?

Think of it this way: If ChatGPT is a bicycle, Copy AI is a motorcycle. The features, even in ChatGPT's paid plan, still offer few customization options for building content. 

In Copy AI, a user can add elements such as the brand's tone of voice, create templates and develop workflows. In addition, it is possible to select from among the AI models which one is best suited to the need. ChatGPT doesn't have as many variations.

3. Limitations on Copy AI features

One of the big issues with Copy AI is that the tool doesn't have generative technology for images or videos. In other words, a user cannot generate images and videos or use AI resources for editing. 

Consequently, if a user is looking for a solution that includes graphic production of images or videos, Copy AI won't do the trick. For texts, of various formats and sizes, it may be a solution to consider. 

4. Incorrect content in Copy AI

When generative content AI comes into play, there is a chance that the text produced will contain incorrect information. 

At the same time, this is an issue that Copy AI also aims to resolve. The user can add URLs with reference content for the production of texts. However, it is necessary to check everything that is generated to make sure that the information is correct. 

If you want to know more about copywriting, go to the article on copy for digital marketingand get a broader understanding of the concept.

Tess AI Gathers All the Tools You're Looking for

If you're looking for a complete solution, don't worry. Tess AI, Pareto's artificial intelligence platform, meets all your needs. With Tess, you can exploit all the advantages that technology brings to your business. Here are some of the features available:

  • Generate texts in different formats and sizes;
  • Generate illustrative, realistic and other styles of images;
  • Resources for video production; 
  • Edit images for use in your online store;
  • Add audios to the platform and translate the content; 
  • Create templates to carry out customized tasks, among others.

In addition to all this, Tess AI has resources to enable you and your team to interact with technology in a simple and effective way. The aim of Tess AI is to make artificial intelligence part of your business and the way you think and scale your activities today. 


In this article you've learned what Copy AI is and four points you need to take into consideration before thinking about hiring a plan.

  • The prices of the plans;
  • The difference between Copy AI and Chat GPT;
  • Limitations of Copy AI;
  • The chances of generating inaccurate content.

Finally, considering all the factors mentioned, we invite you to explore the Tess AI. platform, which is a solution for companies that need to produce personalized content at scale, including texts, images and videos. Access it now for free!

Don't miss the opportunity to discover how our artificial intelligence platform can transform your operations and improve your content production, taking your business to the next level of digitalization.

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