Gone are the days when we marketers underestimated the power of content creators for advertising campaigns.
Even if you don't follow influencer marketing trends, in recent years it's very likely that you already follow some influencer on your social networks.
A survey carried out by Opinion Box in 2022 states that, among people up to the age of 30 in particular, 9 out of 10 said they follow influencers.
The Potential of Digital Influencers
Digital influencers often influence their followers to carry out some kind of action or reflection, be it to generate awareness, consideration or conversion.
Most of the time, of course, the influence is intended to lead to a purchase or to give a "little push" to someone who already wanted to buy.
And that's exactly what usually happens, since 55% of people who follow influencers have already bought on their recommendation.
Most brands have incorporated influencer marketing into their media strategies in recent years - and many intend to invest in and diversify their acquisition channels even further.
Strategies that seek to humanize brands have been on the rise in recent years and there's nothing better than a real person for this purpose.
What is Squid?
Squid is a leading technology company in data-driven influencer marketing, specializing in connecting brands with digital influencers.
Today Squid, the first influencer marketing platform in Brazil, has ⅓ of the entire national influencer audience, around 150,000 influencers.
The platform offers complete solutions for advertisers, where it is possible to manage campaigns with digital influencers, guaranteeing the best strategies to boost your media planning.
Empowering and giving voice to real connections is a partner of Pareto for new influencer solutions for our clients.
Squid's Advantages for Your Influencer Marketing Campaign
The main reason for diversifying media investment with influencer marketing is that Squid Growth is currently a high-return solution for brands that want to boost customer acquisition by paying only for results.
In other words, its operation is based on a content creator who recommends a product to their audience and receives commission from a brand when a member of the community performs a specific action.
So Squid Growth is made for you if you're looking for:
- More qualified traffic to your site and e-commerce by paying only for the click;
- Searches for installations of your application by people who will actually use it and pay for the download;
- Search for potential customers for your business and pay per lead;
- Search for membership, apply for a card, open an account and much more.
What Marketing Strategies Can Be Achieved with Squid?
The marketing objectives for each stage can be achieved with Squid's partnership. See some examples below!
Awareness
With the "Awareness" objective, you can reach more people and make your brand better known to your audience.
To achieve this goal, it is recommended that you develop campaigns with micro and macro influencers to increase the reach of the message and attract more attention from the segment you want.
Engagement
With the "Engagement" objective, you can create an engaged community of your brand's fans.
Thus, generating more audience with influencer campaigns and creating a real connection channel with your audience.
Insights
With "Insights" you have access to assertive reports and analyses to guide your decisions, and you can plan for future improvements in your campaign with more than 70 metrics to your advantage.
The platform offers precise analysis with specialized cut-outs and detailed campaign reports.
Contents
Take the opportunity to create content with creators and real people to generate authentic engagement, guaranteeing greater proximity and identification between the public and your brand.
Performance
The platform provides all the support you need to improve your results with influencer marketing.
Facilitating strategic decision-making during the campaign, boosting the achievement of targets and reaching the target audience.
How to Create a Campaign with Squid?
See how to create a campaign on Squid quickly and safely in just a few steps!
1. Define the Campaign Objective
If you don't know your objective, please contact Pareto. We'd be delighted to help you strategically define your marketing objective, and we can think together about how the Squid universe can contribute to your growth.
2. Let Pareto and Squid Do the Work
With our team of experts, we'll take care of all the stages of creating your campaign with the best scope so that you can achieve the results you need.
3. Receive Insights to Optimize Your Campaign
In addition to creating the campaign, our team of experts analyzes all your campaign data using the Squid platform and its analysis tools with access to all metrics.
Squid Success Stories
Check out some of the cases made available by the platform in performance, engagement and awareness campaigns.
Magalu
The challenge of this action was to develop a campaign with different communication phases and content creators to increase sales during Black Friday.
The actions were aimed at promoting the Magazine Você platform, Magalu's Super App and the special offers of the "Black das Blacks" show.
The solution found to exploit Magalu's digital features was to recruit micro-influencers and develop strategies and targets in partnership with the client.
As a result, the campaign performed above expectations and, in addition, there was a great deal of activity on Instagram with the influencers at the same time, which boosted the campaign's success.
Information provided by Fernanda Mafra, Public Relations, Connections & Brand Experience at Squid.
Pandora
Pandora's challenge was toonscientize people about the importance of staying at home during quarantine, encouraging them to practice new activities at home.
The aim was to generate awareness and brand recall by encouraging people to visit the brand's e-commerce instead of going to the physical store.
With 22 influencers, brand ambassadors, it was possible to show interesting activities that could be done during quarantine, such as jewelry storage, hair care, skincare, recipes.
Not to mention that at the end of each sequence of stories, the influencers shared exclusive information about the brand's e-commerce (free shipping and exclusive gifts).
As a result, the campaign reached a large number of people, raised awareness of the importance of staying at home, encouraged new activities and also provided exclusive gifts for the brand's customers.
Information provided by Julia Pino, Brand Experience Analyst at Squid
Blue
The challenge of the campaign was to present Azul's new direct flight from Campinas to Buenos Aires.
The solution was to invite a creator to try out the new flight and spend a weekend enjoying all that Buenos Aires has to offer tourists.
Squid accompanied the creator from the moment he arrived in São Paulo and on all his trips to the capital, providing logistical support as well as producing his content.
The digital influencer managed to publish more than 100 pieces of content showing the ease and agility of flying with Azul and all the tours you can do in Buenos Aires in a weekend.
In addition to Instagram, the influencer also produced a video for his YouTube channel which had more than 15,000 views in a week.
Expand your Media Channels with Pareto
As you can see, diversifying your investment in paid media is an effective strategy that helps you reach new audiences and explore new markets, especially when your brand is going through an expansion phase.
A Pareto has a partnership with Squid and can help you on your journey!
Throughout its history, Pareto has developed several Intelligent Automations for Marketing and Sales that are used by more than 15,000 companies in 84 countries, maximizing opportunities for scale and competitive advantages for businesses.
At Pareto you can create your ads with Squid influencers and find solutions that go beyond investing in paid media platforms.
With our automations you can save time, reduce the risk of human error and get clarity on your results at every stage of your funnel, as well as having a team of experts to support your project.
Request a free demoSave time and expand your reach in paid media, reaching 100% of viewers with Squid & Pareto.
