In July 2016, Google launched the newest and highest level of partnership: Premier Google Partner.
Google currently has two levels of partnership: Google Partner e Premier Google Partner. These are used to find out which companies are experts in Google Ads.
First, let's talk about the simplest seal, Google Partner (the blue one). In Google's own words, it means:
The Google Partners seal shows that a company has passed the Google Ads certification exams and has the latest product knowledge. In other words, it has earned it.
Why was the Google Partner seal created?
Imagine yourself in the following situations. Hiring a civil engineer without a CREA, buying a product on an e-commerce site without a safety certificate. Or taking a medicine without a quality seal or, finally, buying a cell phone without a warranty.
Of course you would avoid any of these situations, wouldn't you?
With this in mind, around a decade ago, Google realized the need to put in place a criterion that would help its clients find qualified companies and campaign managers.
Over the last few years, Google has created some forms of certification, resulting today in the Google Partner seal. In this way, many companies and professionals have been able to qualify and add their names to Google's recommendations.
Why trust Google partners to manage Google Ads campaigns?
On average, companies waste 25% of their investment when they manage their Google Ads campaigns internally.
This is because Google Ads is an extremely dynamic tool. We can even compare it to the financial market: we always see new things being launched. Investments involve a certain amount of risk and variations in the market directly influence results.
Therefore, trusting Google-certified specialists is the best way to guarantee the growth of your online business.
Premier Google Partner: A Seal of Quality
Among thousands of Google partner companies around the world, some stand out. Both for their quality and for the growth of their business. Pareto has been selected as one of the world's first Premier Google Technology Partners.
As a result, the automations and innovations created here in Brazil began to gain international recognition, which would be even more evident in the 2017 and 2018 awards.
In addition to the recognition, Google Premier partners have access to a team of strategists and account managers, who together make up an exclusive support team to bring you even more results. It's as if, in addition to all Pareto's automations, you can count on the supervision of Google's Premier team.
Pareto, in addition to the teams already mentioned, also has access to a Google engineering team that helps us develop Pareto Quantic.
Areas of Specialization in Google Ads
Google partners can specialize in many different areas of Google Ads. This means that it's not enough to choose a certified company, it's important that it has the specializations you want for your Campaigns.
There are 5 specializations available for Google Ads:
- Search Network. These are the classic Google ads. They appear when searches are made on Google itself or partner sites, and are widely used to generate leads and sales.
- Display Network. Ads in image or animation format that appear on Google partner sites and blogs, often used to promote the brand and launch new products or services.
- Google Shopping. Highly attractive and direct ads, featuring a product's photo, name and price. They are used to increase e-commerce sales.
- Mobile devices. Ads focused on mobile devices and applications. They are very useful for targeting users in micro-moments and re-engaging with an application.
- Video. Ads that appear mainly on YouTube. They are widely used for brand promotion, launching new products or services and generating leads.
The World's Best Premier Partners
Pareto Group, despite being a young company, has stood out in one of the world's leading marketing innovation awards, the Google Partner Awards.
In 2017, the company was a finalist in Latin America in 3 of the 6 categories: Google Shopping, Mobile Innovation and Growing Business.
In addition to the incredible recognition of being a finalist in half of the categories, the company was also awarded the prize for best mobile innovation in Latin America.
Subsequently, it also won Best Mobile Innovation in the Americas. With this, Pareto became one of the top 3 mobile innovations in the world in 2017.
In 2018, Pareto was again a finalist in 3 of the 6 categories for the biggest innovations in the Americas (not just Latin America), and was the only company in the world to compete for half of the awards.
Want to find out how we can create high-performance campaigns for your business? Then talk to one of Pareto's consultants or request a free audit of your current Google Ads account.
