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Artificial Intelligence

Jasper AI: Everything You Need to Know!

By May 2, 2024No Comments

Interested in Jasper AI and in doubt about its usefulness? Let us help! With the growing range of artificial intelligence platforms on offer, careful selection is vital to avoid wasting marketing budgets when deciding which platform to use.

In Indiana Jones and the Last Crusade, the archaeologist has to go through deadly challenges to find an artifact that has the power to cure any illness, the chalice of the Holy Grail. His father has been shot and drinking the water from this chalice is what will save his life.

Using an analogy with "Indiana Jones and the Last Crusade", we highlight the importance of making the right choice, just as the character does when searching for the Holy Grail chalice to save his father. Get ready to explore the world of Jasper AI in order to make an informed decision in line with your needs.

What is Jasper AI? 

Jasper AI is an artificial intelligence (AI) platform for content production. The aim of this tool is to bring together everything you need to operationalize your company's content marketing in one place. 

In other words, the marketing campaigns you need to launch a product or service can be built with Jasper AI's generative AI. So, as you can imagine, this comes at a price. 

How much does Jasper AI cost? 

To hire Jasper AI, you have to shell out a few tens of dollars. There are two plans - Creator e Pro - with monthly and annual billing options. The cheapest monthly plan costs 49 dollars and the most expensive is 69 dollars.

Here we need to point out that if you want to use Jasper AI throughout your company, there is the Businessplan, with more customizations and functionalities. However, prices are discussed separately with the Jasper AI team.

Is there a free version of Jasper AI? 

Yes, you can try Jasper AI for seven days and choose from the following plans Creator e Pro. Consequently, if you were thinking of using a free plan but with fewer features, that wouldn't be possible.

What Can Jasper AI Help Me Produce? 

Jasper AI organizes its range of tools into four axes. Each axis focuses on an aspect of the business that can benefit from generative AI. 

Company Knowledge

The term company knowledge is used to refer to the knowledge base containing information about a company and its business. In Jasper AI the user can enter this data and use it as a basis for producing content.

For example, a user can use Jasper AI to analyze the tone of voice of content that has already been produced on other occasions. Or they can upload a guide with the tone of voice and other style specifications that should be followed.

You can also upload documents detailing other marketing strategies, market research and information such as the brand's mission, vision and values.

Team Acceleration

The term team acceleration can be translated into Portuguese as team acceleration. The main point of this axis is to offer ways of automating team planning, speeding up the construction of campaigns and making this process simpler, without miscommunicating information.

A good example is the content adaptation tool for marketing channels. From a single fragment, the user can deploy the same message to other channels using Jasper AI. 

AI-Assisted Content

The part you've been waiting for has arrived. Content produced using AI has become one of the great innovations on the market, and Jasper AI has solutions for those who need more volume in the generation of articles, social media posts and email marketing.

In Jasper AI, a user can produce content that is aligned with the brand, unfold this message to other channels and create illustrative or realistic images. 

For example, a user can generate a blog article about the benefits of healthy eating and then generate the image they will use alongside the text. It's a godsend! 

Analytics & Insights

Be data-driven in today's market is a necessity. That's why Jasper AI has a series of features that will analyze the content produced and offer insights to optimize the text. And, if a user likes it, they can apply these suggestions to the content with one click.

Another advantage of Jasper AI is its integration with other platforms, so you can publish something directly to WordPress, for example, without needing another tab open in your browser. 

And what is the disadvantage of Jasper AI? 

Although it is a platform with many advantages, there are points to consider before opting for it. Three deserve a few minutes of your consideration. 

1. The High Price of the Plans: The first and most striking point is that Jasper AI is an expensive platform. The prices are high when we consider the conversion to the real, so a freelancer or the owner of a small business creates a high expense in their budget.

2. Limitation on Image Generation: The second point is that the image generation options are more limited and don't include videos. So if you need a more versatile platform for graphic production, Jasper AI won't meet that need.

3. Constant need for revision: and the third is the need to revise the content produced. Not all topics, particularly those that are technical or highly detailed, are treated in the same way in Jasper AI.

What is the alternative to Jasper AI? 

Certainly, Tess AI, Pareto's artificial intelligence platform, stands out as a comprehensive solution for generating texts, images in various styles, videos, codes, audio transcription, among other solutions.

With over a hundred ready-made templates and the flexibility to create your own models and production processes, Tess AI offers a highly customizable solution.

In this way, it effectively meets your specific needs, providing a robust alternative to Jasper AI.

Conclusion

Now you know everything you need to know about Jasper AI. In this article, we cover the tools available, discuss the advantages and disadvantages of using them, and present the costs associated with acquiring this online service.

However, we invite you to explore Tess AI for free and the countless opportunities it provides for your company's growth.

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