What is a pixel on Facebook?

A Facebook pixel is a small piece of code that is placed on a company's website to track user actions, such as page visits, conversions and purchases, allowing advertising campaigns to be analyzed and optimized.

How to generate the Facebook pixel?

To generate the Facebook pixel, go to the Facebook Event Manager, click on "Pixels", select "Create Pixel" and follow the instructions to generate the pixel code, which must be inserted into the source code of the company's website to track user activity.

Where is the Facebook pixel?

The Facebook pixel can be found in the Facebook Event Manager, under the "Pixels" section, where you can view, configure and generate the pixel code to be inserted into your company's website.

How do I access the Facebook pixel?

To access the Facebook pixel, go to the Facebook Event Manager, click on "Pixels" and follow the instructions to create or access the existing pixel. The pixel code can then be generated and implemented on the company's website for tracking user activity.

What is the Facebook Conversion Pixel?

Facebook Pixel and Conversion

The Facebook Pixel is analogous to the Google Analytics and AdWords tracking tags. It's simply a script that you install on your website to track any event you want to measure. Let's say you have an e-commerce business and you want to measure sales and revenue. To do this tracking you'd have to install the Facebook pixel!

The installation process is relatively simple - but it is recommended that it be done by your website's technical manager! Don't let just anyone do this job. A mistake in changing the code could compromise other features of the site.

Why doesn't Pareto install Pixel for me?

Pareto does not manage your e-commerce/website. Because of this, we cannot be responsible for accessing the source code of your website and making a change to it. This is the duty of the IT team that manages your entire digital infrastructure!