Black Friday is coming...
With Black Friday approaching, it's important to plan how to present your incredible discounts to surprise your customers.
In a reality where brands are increasingly present online and people are getting used to shopping online, it's natural to conclude that the competition for consumers' attention on Black Friday is increasing every year.
That's why it's essential that your creatives are visually appealing and attract the attention of your audience. With this in mind, we've put together some tips that will help you create excellent creatives.
#1: Use Your Best-Selling Products
Your business's best-selling products are a golden opportunity for you to use on Black Friday. This is because, naturally, your audience has already chosen them as their favorites.
This way, as you use these products in Black Friday creatives, the chance of you catching your audience's attention tends to be greater, as it's recommended that they be at an attractive discount during this period.
#2: Find out what your audience wants
Imagine a scenario in which the creatives have the products that your audience has chosen. A big step has been taken for your brand to catch the user's eye.
So find out what your customers want this Black Friday. And don't be afraid to ask them!
Today Instagram allows you to run polls and have users choose their favorite option. Take advantage of this feature and run a poll among the best-selling products, asking which the user wants a more aggressive discount on. Once the results are in, use these products in the creatives, and show your audience that you listened to them and gave them the promotion they wanted.
#3: Highlight the Offer
Another good strategy for grabbing your audience's attention is to highlight the offer. The user needs to look at your creative and quickly be convinced that your brand is offering an unmissable opportunity.
To do this, you can emphasize the discount in such a way that it attracts attention. We've put together a few tips to help you with this.
- Use a different color from the other elements in the image
- Frame the part that talks about the discount. Neuromarketing studies show that when you frame the main message of the image, it will naturally attract attention
- Use scarcity arguments such as: exclusive, limited for a certain time and few units in stock.
#4: Personalized communication
Who doesn't like to feel special, especially nowadays on the internet? And one way to do this through creatives is by using personalized communication.
Take advantage of your home, remarketing and cart audiences and communicate differently to them, showing that you know they have visited your site or made a purchase.
Use direct language, show that you know they exist but still need a little extra push to finalize the purchase. You can give this extra push by offering a personalized coupon just for this audience, for example.
#5: Test Different Formats
The Facebook platform allows you to use different creative formats: banner, video, carousel... Do you know which one to use on Black Friday?
The answer is: ALL. There is no one best performance format, it varies from audience to audience and from business to business.
Conclusion
There are many possibilities for creatives to be used, but all these tips work in any format. Use them to ensure that your creatives aren't just another Black Friday.
Also, don't forget to think about your organic and social media communication. All of these, boosted by investment in paid media, can take your Black Friday sales to unprecedented heights.
In this other article, we talked about 10 tips for your display creatives.
