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Facebook Ads

Content about Facebook/Meta Ads, including tips, tutorials and analysis from the paid media experts at Pareto and Pareto Plus.

How to Use Facebook Ad Library [Ad Library]

If you're struggling to get relevant information to improve your paid media campaigns, this powerful tool could be the solution you need...

What is Facebook Business and How to Use the Business Platform

If you have any doubts about how to use Facebook Business to expand your brand's reach and boost your Facebook Ads accounts, you...

What Are the Ad Formats for Facebook Ads?

If you're just starting to advertise on Facebook Ads, this article will help you know exactly what you need to...

What is the Facebook Business Product Catalog?

Having a product catalog on Facebook Ads is extremely important for increasing your reach, showcasing your products and boosting...

How to Download Leads from a Lead Ads Campaign on Facebook?

Before starting the process of downloading the information from the Meta Ads Registration campaigns, check that you have access to the leads. When you...

5 Marketing Automations for your Agency's Productivity

Anyone who works in a digital marketing agency knows that improving client performance is always a challenge. Especially when the main demands involve...

How WhatsApp Ads Work on Facebook

WhatsApp is a messaging tool that is present in most people's daily lives. Its usefulness is recognized globally, given...

How Facebook's Conversions API works

Facebook is the largest social network in existence. For this reason, it is to be expected that the reach of its advertising platform,...

Best Practices for Increasing Your Instagram Engagement

Introduction Did you know that more than 140 million Brazilians are present on digital media? That figure represents around 60% of the population. So, what...
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