Category: Analytics and BI

Google Tag Manager: How to use GTM and boost your business

March 4, 2024

What is RPA (Robotic Process Automation): Complete Guide

February 23, 2024

The increase in the use of technology is notorious, with the aim of optimizing countless processes in companies. With this in mind, in order to optimize these...

Google Analytics 4: What's Changed, How to Set Up and Use the GA4 Version

April 26, 2023

Google Analytics' days are numbered, or at least its old version is. As of July 2023, Universal Analytics...

Understanding the Discrepancy Between Facebook Sales and Google Analytics

May 15, 2022

One of the main debates in digital marketing is the attribution of multi-channel conversions. At the same time as having a wealth of information...

How to Track the Origin of Leads with UTMs and Scripts

February 22, 2022

Know exactly where your most qualified leads come from! Find out which media channel (Google Ads or Facebook Ads), which campaign and even...

Data Layer in Google Analytics eCommerce reports

September 17, 2021

What is Data Layer? Do you know what Data Layer is and how important it is for enabling e-commerce reports generated...

How do I install Google Analytics via Google Tag Manager?

August 23, 2021

One of the most important platforms in the digital environment is Google Analytics Universal, which has been used by every marketer for years. With it,...

How to use Bollinger Bands in Paid Media analysis?

July 2, 2021

Bollinger Bands and Paid Media The concept of Bollinger Bands comes from the Financial Market, especially used in asset analysis and forecasting, being...

How to implement site searches in Google Analytics

May 11, 2021

Introduction Would you like to know what users search for when they enter your site? Then we have the solution for you! This information...

Data Intelligence: How the Weather Influences Business

January 19, 2020

Introduction This article aims to analyze how climate can influence people's buying behavior. Here we present the Pareto analysis...

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