Introduction
Instagram is no longer just a social network for entertainment. On the contrary, its figures show that the network is increasingly influencing users on their journey to buy a product.
In other words, Instagram is an excellent marketing tool, and that's why we're going to do a series of articles showing you some data about the social network, as well as giving you some tips on how to be more and more successful on "Insta".
In this article we'll show you some figures that prove Instagram is an excellent marketing tool.
Active Users
Instagram has an impressive 1 billion monthly active users, 71% of whom are under the age of 35 and 52% of whom are women.
Image source: www.oberlo.com.br/blog/estatisticas-instagram
This shows us the huge potential of reaching users directly with your brand.
Tip: To make the most of your channel's potential, it's not enough to post content sporadically and not interact with your followers on a regular basis. In order to create a bond of affection and reach even more people, it's important that your business profile is engaged, i.e. responds to comments, directs and posts rich content. Note that your posts will get more comments, likes and saves, consequently increasing engagement with the brand.
The 2nd Largest Social Network by Engagement
Today, Instagram is second only to Facebook in terms of engagement, and even then it doesn't lose by much. The difference is just 0.22%.
Image source: www.oberlo.com.br/blog/estatisticas-instagram
Tip: This data shows us that Instagram is an excellent channel for companies to interact with their users and let them know more and more about your business. In the fashion world, Stories are often used to interact with the public, by voting on the products they like best, and using the response to run a promotion, for example. This way, you'll increase engagement and even get feedback from your customers!
80% of people have a business account
That's right, 4 out of 5 users follow a commercial profile!
Image source: www.oberlo.com.br/blog/estatisticas-instagram
Tip: If you don't have or don't update your business Insta, you're missing out on great sales opportunities. Do it today Organized Instagram with relevant content, after all, your customers will probably follow you. Use it to publicize institutional actions, new products, new features, market updates, business curiosities, partnerships and keep your base nourished organically.
72% of people say they have bought a product they saw on Instagram
Instagram is now an essential marketing tool and part of the user's buying journey.
Image source: www.oberlo.com.br/blog/estatisticas-instagram
Tip: use your publications to show the customer's experience with your product, this is a strategy to awaken in new users the desire to have that same experience, in addition to increasing your brand's authority in the market.
Conclusion
The data presented shows the importance of the social network in digital strategy. To further expand your reach, one possibility is to invest in paid media on Instagram, promoting your brand to potential customers.
If you're not yet a client and want to advertise on digital platforms, sign up at Pareto .io and find out how Pareto Ads can scale your results in paid media.
