Waze is a navigation app that was created to help users get around traffic - and it does it very well. So well that, in Brazil alone, there are 16 million monthly active users, who drive almost two hours a day.
But you already know what Waze is, don't you? But have you thought about advertising your company there? We've listed 10 facts you need to know before advertising on Waze.
1 - Waze turns locations into destinations
Waze is capable of influencing consumer decisions because it participates in the user's pre-consumption moments while they are on the move. With the platform, it's possible to highlight stores and services in the drivers' path. This way, your business can just be in the user's path, or it can be a Pin and become a final destination.
2 - More than half of sailings are linked to consumption
Most of the people who use Waze go to shopping malls, high street stores, markets, gas stations, shopping centers, etc. If we add this to the fact that around 90% of Brazilian retail sales are offline, it's clear that the platform can be a great ally for your business.
3 - There are more than 16 million Brazilian drivers on Waze
Waze is a navigation app that was created to help users get around traffic - and it does it very well. So well that, in Brazil alone, there are 16 million monthly active users, who drive an average of almost two hours a day.
4 - There's more than one way to advertise on Waze
There are different formats that address different needs for your brand, whether it's making it better known or bringing more people to your establishment. In this respect, Waze can be a differentiator when opening points of sale, or even to gain relevance and market share in the region.
5 - The Pin is the digital façade of your business, and bonuses the search
Advertising with the Pin format provides more than just visibility of your business on the map, but also the possibility of navigating to the location. When we create a Pin campaign, your business is enabled to be sponsored in the app's searches, highlighting your company among people interested in your service.
Source: Waze Ads Brazil
6 - Takeover is your digital billboard - only better than a billboard
With the Takeover format, you can include a banner around specific locations. And why is it better than a billboard? Very simple: your banner won't get damaged by the rain, right? But much more than that, you'll be able to know exactly how many people have been impacted and engaged with your ad. The Takeover only appears when the driver is stationary, thus guaranteeing visibility for your brand.
Source: Waze Ads Brazil
7 - You can highlight Drive-Thru or Store Pickup with Location Personalities
This feature was created in the context of the pandemic, but it's here to stay. With Location Personalities, the user identifies where there is a Drive Thru or pick-up service, with exclusive icons that further highlight the convenience of their service. Best of all: the function promotes an average increase of 35% increase in engagement engagement.
8 - You can measure navigation and engagement results
Unlike regular investment in traditional media, it is possible to measure the results of Waze. You'll know how many people interacted with each of your ads. Among the main metrics tracked are clicks and direct navigations.
9 - Advertising on Waze increases navigation to your location by 36%
Waze Ads customers have an average of 36% more visits than businesses without ads. In addition, the platform increases brand recall by up to 69%.
10 - Pareto specializes in Waze!
We have a specialized team to give you all the strategic support you need to include Waze in your media plan! With us you have access to the best market practices, creative consultancy and results monitoring.
Now, tell me, is your company on Waze, or are they driving straight past you? If you want to know more, get in touch contact our team.
