This tutorial aims to explain the importance of creating a Search Console account for your website and monitoring it closely.
What is Search Console and why use it?
With this Google tool, you can monitor your website's performance in Google's search results. It's the best way to monitor the "famous" SEO. You'll get:
- Check that Google has access to the entire content of your website
- Submit new content for tracking and remove content that you don't want to appear in search results
- Create and monitor content that displays visually appealing search results
It has some other incredible features. But two of them catch our eye: The first is the ability to monitor the impression, clicks, average position and CTR you have for each organic search that activates your website.
The second thing that catches our eye is the ability to fix problems with hackers and malware! You know that message that pops up on Google saying that a site may have been hacked? Well, using Search Console you can identify the page with the malicious code and fix the problem quickly!
Search Console: How do I create an account?
Go to the Search Console website and create an account.
*Please note: it is important that you use the same e-mail address that you use to manage your Google Analytics or Google Tag Manager account. You'll see why.
- Click on the red button to add a new property
2. Then simply type in the address of your website. If you have an SSL security certificate, you'll need to add two properties. One with http://seusite.com.br and one with https://seusite.com.br.
3. Now all you have to do is confirm that the site is yours. To do this, we recommend that you use the alternative method, via Google Analytics or Google Tag Manager. If the email that created the Search Console account is the same as the one that manages your site in Analytics, for example, confirmation will be instantaneous, with no technical knowledge required! The same will happen if you use the same email address as Tag Manager. However, if this is not your case, you will need someone with technical knowledge of your site, preferably someone who manages it, to complete the confirmation. In any case, the process is very quick. It shouldn't even take 120 seconds!
4. Finally, finish the process and you're done!
Search Console: How to Integrate with Google Ads?
If you already have a Search Console account with everything set up correctly, simply give access to the e-mail address marketing@paretogroup.com.br. Our team will then complete the integration for you.
To add Pareto as a manager of your Search Console, simply click on the gear on the right and select the option: Users and Property Owners.
Then just add our e-mail address and you're done!
