Introduction
Learn how to monitor competitors' ads on Facebook in this article. Monitoring the competition is a strategy that is widely used in the business world. In the Digital Marketing world, we have various tools for this, some free and others paid.
In this tutorial, we're going to teach you a technique for tracking your competitors' ads on Facebook Ads in a simple and free way. And thus help you define the best strategies for your company.
Monitoring the Competition
Facebook offers a very simple and intuitive tool called the Ads Library.
The page has a search field where anyone, with or without a Facebook account, can explore the advertisements on the social network!
Let's move on to our Competitor List example. The tip is very simple to follow. On the Ad Library page, select the Search All option and then simply enter "Pareto Group" in the search field. As shown in the image below.
Note that after the search, a second screen appears. Here Facebook allows you to sort the ads by the place they were shown, by the volume of impressions in recent days and even by the platform the advertiser has chosen.
What are the advantages?
What are the advantages?Very interesting, isn't it? But what should we do with this information?
Our first tip is: "Does my competitor have an active ad on Facebook Ads"?
If no ads are visible, there's a chance that your competitor doesn't advertise in this way. Maybe you can take advantage of this information and start/increase your investment in this media and gain a larger market share.
Another tip is to understand how they advertise. In this case, you should investigate how the client advertises on Facebook.
Understand the way he expresses himself to convey his main advantages, or the products that are most prominently promoted. Understand whether they use images in the form of Banners, Stories, Carousels, Sponsored Posts, etc.
Conclusion
So knowing how your competitors attract public attention is important for checking whether you are on the right track. Not just direct regional competitors, but you can also look for companies operating in the same segment in other countries, as benchmarking.
With this information, you'll be able to put together your own strategy when it comes to creating your artwork and texts. And even rethink how to present your product on the market and which ones to highlight.
We hope we've helped you with this quick tip! =)
Check out these other articles we've prepared for you:
Facebook Advertising Policies
What are the ad formats for Facebook Ads?
